Apr 12, 2021
Using a listserv instead of eComm for campuswide communication?
Beginning later this summer, there will be some changes to the guidelines and processes when using listservs for broader information delivery. All listservs will be required to have a listserv manager (previously referred to as Listserv Owner) so that the list is properly maintained and managed.
In addition, participant recruitment requests for various research studies will be managed and communicated collectively through University Research Communications instead of use of a listserv, such as Activities-Announcements, for single messaging.
It is highly recommended that you work with your department or school’s marketing communication representative for review and best practices support prior to using a current listserv. Oftentimes, communication efforts can be coordinated through other avenues – already created newsletters, for example – to help avoid email fatigue when sending messages too frequently and to the wrong audience.
More information about promoting research activities campuswide and listserv usage will be shared soon!
Marketing and Communications
campus email lists