Typeface
Typography plays an important role in establishing and reinforcing our brand. When used thoughtfully and consistently, typography becomes an effective tool for adding visual meaning to our communications.
CU Denver’s official typeface is Helvetica Neue. It is a highly legible, classic typeface that is suitable for all size placements. It is used equally for headlines and body content and is featured in our brand logo wordmarks.
In cases where Helvetica Neue is unavailable, Helvetica or Arial may be used as a substitute for print applications.
Typeface licensing
Units and individual users can purchase Helvetica Neue for their own use from fonts.com.
