Brand marks


CU Denver’s brand marks serve as cornerstone elements of the visual identity system. As official marks of the university, they are most strongly associated with the university.

Signature marks are available so that schools, colleges, departments, and university-affiliated groups can distinctly identify themselves, while maintaining a cohesive university brand identity.

Spirit marks are also important supplemental expressions of our brand, and we are proud to use these elements to distinguish the university’s student culture and lifestyle.

See the official brand marks tree below:

Campus logos

CitC breakdown

Download campus logos:


Signature marks hierarchy

Signature Breakdown

Download campus signatures:


University system seals

CO Seals

Download CU seals:


Spirit marks

Spirit Marks

Download university spirit marks:



Additional branding marks guidelines



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