In select cases, CU Denver schools, colleges, and units may require further differentiation from the brand logo or campus signature. These cases are rare and require advance approval from University Communications.
When approved for use, unit signatures follow a standardized design and architecture, shown below. Per CU Administrative Policy Statement 2025, custom logos or graphic marks are not permitted for campus, school, or unit identification.
Unit signatures are created, managed, and maintained by University Communications. As with all CU logos and marks, alterations of any kind are expressly prohibited. See improper logo use for more information.
Use of the campus signature should be limited to cases where:
- A communication, event, or initiative is co-managed by multiple CU campuses
- When CU Denver’s brand logo may not be viable or appropriate, due to available imprint size, target audience, etc.
In all other respects, the campus signature follows the same guidelines as CU Denver’s brand logo.
Campus and unit signatures are available in the following color options, with the full-color version as the preferred format. In cases where the full-color version may not be applicable—for example, black-and-white collateral, single-color embroidery, etc.—a single-color (white or black) version may be used.
color reverse (preferred)
In order to ensure legibility, the campus signature must never appear smaller than the sizes below:
- 0.5" tall for print or physical media
- 40 pixels tall for online or digital media
Clear space must always surround the brand logo, to improve visual impact and ensure legibility.
The minimum acceptable clear space is equal to the height of the CU icon as it appears in the campus signature.