See sections below for more details on style exceptions and proper use.
Avoid mentioning a person’s age unless it’s specifically relevant to the content. University language and policies must not discriminate based on a person’s age.
Use the term older adult only when referring to adults ages 65 and older—as long as age is relevant to the story.
Example:
Avoid:
To communicate in a way that is true to and respectful of a person's lived experiences, it is important that language accurately reflects a person's gender. When writing about someone, use the pronouns they prefer. If you are unsure which pronouns a person prefers, then ask. If a person's preferred pronouns remain unknown, then use gender-neutral pronouns.
Gender and sex are not the same. Gender is social whereas sex is biological. A person's gender can align with their sex, or it can differ. Both gender and sex can exist on spectrums, neither entirely male nor entirely female. Some individuals may use multiple pronoun sets interchangeably.
Use Gender-Neutral Terms (Graduates, Alums, Alumni, First-Year Students)
Gender-neutral terms are more inclusive and representative than gendered terms. For this reason, it is preferable to use terms such as first-year students and first-year instead of freshmen or freshman. Gendered Latin nouns such as alumnus and alumna are not commonly understood in modern English. Graduates, alum, and alums (or alumni) are easily understood by most audiences.
Do not reference gender unless it is relevant. Unnecessary or excessive references to gender can indicate bias. Historically, such usage has suggested a person’s gender is unusual in a given context, which perpetuates exclusionary practices. Examples of unnecessary, irrelevant references to gender include female doctor and male nurse.
Examples:
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Refrain from Using His/Her or He/She
When gender is unknown or irrelevant, do not use his/her or he/she. Using a slash this way is no longer preferred in formal writing. Use the third-person singular, or use plural to avoid this altogether.
Examples:
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Third-Person Singular
Since 2017, AP has allowed the use of the third-person singular. Use the singular they, them, and their when referring to a person whose gender is unknown or irrelevant.
Examples:
They, Them as Nonbinary or Transgender Pronouns
It is appropriate to use they, them, and their if these are the subject’s preferred pronouns. It is best practice to ask the subject what their preferred pronouns are, rather than assume, even if it seems obvious. Describe the person the way they want to be described. Some people use male and female pronouns interchangeably. Some people do not use pronouns at all and use only their names.
Do not use gendered pronouns that contradict a person’s gender identity, particularly when writing about a transgender person’s experience prior to their transition. To avoid outing someone, ask for their permission before identifying them as transgender. Trans is acceptable on second reference.
Commonly Misused Gender Terms:
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Language is constantly changing to more accurately reflect the reality of all our experiences. If you encounter an issue which is not addressed above, refer to resources such as the GLAAD Media Reference Guide for further guidance.
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Use people-first language (example: people with xyz). Do not indicate a person’s disability or illness unless it’s relevant. Make sure to gain consent from the source. Do not indicate if a person has a disability or illness unless it’s relevant to the story.
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The words we use about a person's identity are important. Below are some commonly used phrases for you to reference.
Do Not Use:
When marking possession with a word that ends in s, use an apostrophe after the s consistently. Do not add an extra s after the apostrophe.
Examples:
Commas
For the sake of consistency and simplicity, always use the serial comma (also called an Oxford comma) in a series or list. This is a break from AP style, which advises using it only when necessary for clarity.
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Quotations
When quoting verbatim, always place periods and commas within the closing quotation mark. Dashes, colons, semicolons, question marks, and exclamation marks go inside the closing mark.
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Hyphens
Use hyphens (-) in compound modifiers (two or more words that modify the same noun), to avoid ambiguity, or if the word that follows a prefix begins with a capital letter. For compound words or words with prefixes and suffixes, check the dictionary (AP uses Webster’s New World College Dictionary). Hyphens are also used when referencing a span of years, including the fiscal and academic years.
Examples:
En Dash
Avoid the use of en dashes (–). The CU Denver style guide uses the words to or through to indicate a range. If an en dash is necessary (examples: on flyers or digital calendars), use an en dash with a space on either side to indicate a range.
Examples:
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Em Dash
Use an em dash (—) with no spaces on either side to mark a break in thought or to add emphasis.
Examples:
Notes:
Avoid the use of slashes between terms. Use and or other connecting language to create more readable text.
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Use hyphens in phone numbers with no spaces on either side.
Example:
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Per AP style, spell out numbers under 10; use figures for numbers 10 and up.
For percentages, use numerals and the percent sign with no space in between.
Avoid beginning sentences with numerals. When a sentence does begin with a number, always spell the number out. Years are the only exception.
When comparing quantities, numbers, or amounts, use the phrase more than instead of over. Use the word over when referring to time or distance.
Examples:
For times, denote a.m. or p.m. (with lowercase, periods, and no spaces between). Use a colon to separate hours and minutes. Do not use a colon and zeros for on-the-hour times.
In phone numbers, use hyphens with no spaces on either side.
Always use numerals with street addresses, ages, dollars and cents, measurements, temperature, millions and billions, and congressional districts.
Do not use superscript.
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An abbreviation is a shortened or contracted form of a word or phrase used to represent the whole: SGA or NCAA. An acronym is an abbreviation that is read as a word: CAM, MEC, and NASA.
Use abbreviations and acronyms in moderation. When using uncommon abbreviations or acronyms, on first use spell out the full name and follow it by the abbreviation or acronym in parentheses. (If the abbreviation or acronym is not used after the first mention, do not abbreviate it.) Do not assume readers are familiar with the university’s abbreviations and acronyms.
Examples:
Academic Degrees
Whenever possible, especially in ad copy, try to avoid the acronyms. Do not use periods when abbreviating academic degrees: BA, BS, BFA, MBA, PhD, etc.
Articles (a, an, the) with Acronyms and Abbreviations
Use the article that you would use when speaking. Sometimes, no article is necessary.
Example:
Dates and Times
Per AP style, spell out month names that stand alone. Abbreviate month names when used with a specific date: September 2019; Dec. 14, 2019. Never abbreviate March, April, May, June, or July. Use “on” before a date to add clarity for readers. Do not use th, st, rd for dates.
Examples of Abbreviations (when used with a specific date):
For times, denote a.m. or p.m. with lower-case letters and periods, no spaces between. Use a colon to separate hours and minutes. Do not use a colon and zeros for on-the-hour times. Spell out noon (not 12 p.m.) and midnight (not 12 a.m.). When noting timeframes, use to whenever possible instead of an en-dash or hyphen. If absolutely necessary, use an en-dash with spaces between each time. Do not repeat a.m. or p.m. if both times in the range are in either the afternoon or morning.
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Per AP style, spell out street names without a number and abbreviate street names in a complete address.
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Titles
Whenever possible, use complete titles and not abbreviations. If listed before the name, the full title should be capitalized. If used after the name, lowercase the title. Titles used without a name should not be capitalized.
Examples:
Academic Degrees
When spelling out degrees, use an apostrophe in bachelor’s degree, master’s, etc. Do not use an apostrophe in bachelor of arts, bachelor of science, or master of science. Use PhD or doctor of philosophy degree instead of doctorate or doctoral degree and EdD instead of doctor of education. Associate degree is never plural (associates) or possessive (associate’s).
“Doctor” or “Dr.” should not appear in front of a name. Instead, note “PhD,” “MD,” or “EdD” after a person’s name and set off by commas on first mention only.
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Areas of Study
Areas of study (music, genetics, physical therapy, electrical engineering) are not capitalized unless used as part of a proper name of a specific program or department.
Examples:
Departments and areas of study can use the same words, so it’s important to differentiate between them by including the word “department.”
Examples:
Board of Regents is capitalized on first use. On second use, regents is lowercase. Regent is capitalized before the full name of a regent. When using a regent’s full title, place the district after the name, separated by commas. Second reference to the regent is last name only.
Examples:
Note:
Congressional districts are always indicated in numerals, which is an exception to the general AP Stylebook rule to spell out all numbers less than 10.
Use italics for titles of longer works such as books, movies, podcasts, journal titles, research projects, albums, and paintings, as well as publication names of newspapers and magazines. Use quotation marks for titles of shorter works such as articles, short stories, poems, or songs.
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Capitalize all important words if it is the specific name of a course. Do not use quotation marks or italics.
Examples:
CU Denver uses title case. For social media and digital advertising, follow the conventions that perform best.
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Job Titles
Capitalize job titles only when preceding a name. Place longer titles after the name and do not capitalize. With multiple titles, use the one most relevant to the subject matter. For faculty, link names to their department page.
Use degrees instead of courtesy titles. With multiple degrees, use the highest degree.
Examples:
Exceptions:
Alumni
All alumni of CU Denver, including faculty and staff, should be notated as such in all print, marketing, social, and web instances. After alumni names, list their two-digit graduation year with an apostrophe on the left, facing left (no comma). Only include the degree name if it is an advanced degree, abbreviated with capital letters, no periods. Include a character space between the degree and graduation year. When listing multiple degrees, do so in chronological order and use a comma to separate degrees. Those who have completed a certificate or license at CU Denver are considered alumni. Acknowledgement of certificates and licensures should be made in context.
It is acceptable to use abbreviations or acronyms for degree names when referring to graduates note that some abbreviations can lead to confusion and misinterpretation (example: BS). Here is a list of advanced degree abbreviations:
MS: Master of Science
MA: Master of Arts
MFA: Master of Fine Arts
MBA: Master of Business Administration
MPH: Master of Public Health
MPA: Master of Public Administration
MPP: Master of Public Policy
MCJ: Master of Criminal Justice
MArch: Master of Architecture
MUD: Master of Urban Design
MURP: Master of Urban and Regional Planning
MLA: Master of Landscape Architecture
PhD: Doctor of Philosophy
EdD: Doctor of Education
EdS: Specialist in Education
Examples:
For CU Denver graduates, specifically, please use these examples.
Capitalize only the official and complete names of colleges, schools, departments, divisions, offices, buildings, and official bodies. Do not capitalize semester names or seasons. Do not capitalize university unless using the complete proper name of the university. If you need to conserve space, omit terms like Office of and Department of. If you omit these terms, do not capitalize the rest of the name.
For schools and colleges, use full official name on first reference (some use an ampersand and some use and; see below). Subsequent references may use the appropriate school abbreviation or acronym, which should be indicated in parentheses after the full name.
Capitalize the educational facility and organization Auraria Campus and Auraria Higher Education Center (AHEC).
This area is constantly evolving, but here are some standards used at CU Denver:
CU Denver
Lawrence Street Center
1380 Lawrence Street
Denver, CO 80204