Publicity protocol for events, conferences, appearances, lectures, performances, etc.
Media relations will determine whether media attention is the best publicity method:
- Meet with event organizers
- Discuss goal of the event and the intended audience
- Determine purpose of press coverage (if any)
- Pre-event publicity: earned media cannot be expected to drive event attendance; rather, it is an imaging and awareness-raising tool for the organizing entity
Events will likely be eligible for media attention if:
- They are newsworthy (topical and timely)
- Open to the public or to the media
- Event organizers or keynote speakers are willing to provide interviews
- The event supports an administrative priority
If the event is determined to be newsworthy, media relations may:
- Develop a media plan with event organizers detailing media opportunities
- Issue a press advisory in advance of the event
- Develop specific pitches about the event/keynote speaker
- Issue a press release after the event, summarizing what happened
Once media coverage is pitched:
- It’s very unprofessional to back out—please be sure all who have agreed to be interviewed are available to make good on their interview promises
- Media relations may need to be involved in event planning, to ensure media is properly accounted for
- Media relations will staff press at the event and staff interviews in advance/after the event as needed
- Media relations can provide a recap of any earned media
Other promotion options:
CU Denver News e-newsletter:
Consultation:
- Set up a consultation to discuss options for your advertising/marketing budget, ideas on marketing plan creation, and brainstorm potential uses for social media. Contact: [email protected].
Calendar listings:
- Submit your event to the university calendar
- Please email the University Communications web team at [email protected] for assistance with the CU Denver Calendar.
- Free opportunities for promoting ticketed events:
