Event Promotion

Publicity protocol for events, conferences, appearances, lectures, performances, etc.

Media relations will determine whether media attention is the best publicity method:

  • Meet with event organizers
  • Discuss goal of the event and the intended audience
  • Determine purpose of press coverage (if any)
    • Pre-event publicity: earned media cannot be expected to drive event attendance; rather, it is an imaging and awareness-raising tool for the organizing entity

Events will likely be eligible for media attention if:

  • They are newsworthy (topical and timely)
  • Open to the public or to the media
  • Event organizers or keynote speakers are willing to provide interviews
  • The event supports an administrative priority

If the event is determined to be newsworthy, media relations may:

  • Develop a media plan with event organizers detailing media opportunities
  • Issue a press advisory in advance of the event  
  • Develop specific pitches about the event/keynote speaker
  • Issue a press release after the event, summarizing what happened

Once media coverage is pitched:

  • It’s very unprofessional to back out—please be sure all who have agreed to be interviewed are available to make good on their interview promises
  • Media relations may need to be involved in event planning, to ensure media is properly accounted for
  • Media relations will staff press at the event and staff interviews in advance/after the event as needed
  • Media relations can provide a recap of any earned media

Other promotion options:

CU Denver News e-newsletter:


  • Set up a consultation to discuss options for your advertising/marketing budget, ideas on marketing plan creation, and brainstorm potential uses for social media. Contact: vivek.arora@ucdenver.edu.

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