Optimizing your website for SEO makes your website more visible to your intended audience. Increased find-ability, means that your website will get more traffic. Here are some tips and resources to help you optimize your website!
SEO, otherwise know as search engine optimization, is the process of optimizing your website and your content to have a higher ranking when site visitors search for specific terms in a search engine, i.e. Google.
Before we get into how to optimize your content, it's important to know how search engines work so that you can better understand what they are looking for when ranking a website.
Search engines, like Google, Bing, and others, can be complex when it comes to the algorithms used to determine ranking order. There are many factors taken into consideration when ranking a website; we are talking hundreds! Obviously, this can be overwhelming so we just suggest that you focus on the top factors. These factors can be broken down into categories:
The following sections will go over ways you can enhance these elements of your website.
User experience refers to how your audience interacts with your website. It is important to understand what they are coming to your site for and how they feel when navigating through your website both on desktop and mobile. There are many different factors that affect the user experience. When optimized, these factors also translate into better SEO.
Website navigation is one of the main ways a search engine crawls your website in order to find content. Furthermore, your navigation choices can dictate your URL structure, which gives a high level overview about the contents of the page. For this reason, it is important that your navigation is simple, consistent and easy to follow by both site visitors and search engines. If you have a navigation, that is too complex or incomplete, search engines may not be able to find some of your content. More information about navigation can be found here.
Web accessibility gives every user the ability to access the content of a webpage. Site visitors, with any permanent or temporary disability or impairment, should be able to navigate, interact with, and understand your content. Accessible websites are required. An added bonus is that websites that are accessible for users, are inherently more accessible for search engines, which increases your SEO.
Search engine crawlers, utilize some of the same information as assistive technologies, such as a screen reader. Things to keep in mind for accessibility as it relates to SEO are:
Responsive Web Design is the approach that suggests that websites should respond to the user's behavior and environment based on screen size, platform and orientation. Because a good portion of web searches are completed on mobile devices, optimizing your website for mobile is imperative. Sitefinity automatically makes our websites responsive and is optimized for use on desktop computers and mobile devices such as cell phones and tablets. Additionally, there are some things you can do to make your sites more mobile-friendly.
When a page takes a long time to load, site visitors tend to leave and go to another website. With this in mind, you should make sure you are not hosting large files of any kind on your website. You should always optimize your documents, images and videos before uploading them into Sitefinity and displaying them on your page. If they still seem too big, you should host them on a third party site.
You might wonder, what is considered content on a website and how does that relate to SEO. Content is any information that is published on your website. Think: text, images, videos, and other website content published using widgets. More specifically related to SEO, this is information that is indexed by search engines.
With that said, you can create specific content geared toward increasing your ranking in search engines and bringing more traffic to your website.
This plays a key factor in ranking so it worth mentioning. Authority is when other trustworthy sites link back your site as a referral. While you can't control what other sites link to, you can do a couple of things to help.
The first and most obvious option is to create valuable and useful content in your area of expertise. This can naturally encourage others to use your site as a resource. At the same time, you can enhance your site visitors' experience.
The other option you have is creating relationship with other websites in similar fields. In hopes, they may find your content helpful. It also doesn't hurt to get your name out there to potentially increase traffic to your website.
In additional to the topics above, there are additional page properties in Sitefinity that can help increase your SEO. Be sure that when creating a page, you fill out the sections below.
Use a keyword generator to find trending terms relevant to the content of your page. Use a variety of short and long keywords. Do not use keywords that are not relevant for more traffic; site visitors will not stay on a page that doesn't have the content they need.
Once you have your keywords, use them in the page properties area listed above along with using them within the content of your page and your URL when you can. Be sure that the use of these keywords is not forced or repetitive as you risk Google penalizing that page. If you need to use a word but you think you may have used it too often, try to use synonyms related to your keywords.
Many SEO requirements overlap with accessibility. Be sure to follow accessibility guidelines for every page on your website.
Be sure the title for search engine speaks to the overarching relevance of the page. Use your brand name and up to 70 characters.
Keep loads times as fast a possible. Users are more likely to stay on a faster website and longer load time negatively affect your ranking in search results.
Summarize you webpage’s content in an appealing way and use keywords to capture the attention of your intended audience. Use 150 characters or less.
Linking to authoritative websites as references can help search engines determine relevancy of your content. Be sure use descriptive text for hyperlink and to routinely check for broken links on your web pages.
Link to previous content or site pages using descriptive anchor text. This can encourage site visitors to go to older pages and generate new interest, which can potentially increase in their rankings.
We provide a responsive design so inherently your sites are mobile-friendly. Focus on faster load times and accessible content on your end. Google will penalizes sites that are not optimized for mobile devices.