Brand voice is the purposeful, consistent expression of CU Denver through words and prose that both engages and motivates our audience.
Voice and tone is what differentiates CU Denver from other universities. From our audience’s perspective, the personality of our brand is determined by the words we choose and the sentences we write, working in concert with the visuals we use.
CU Denver’s tone is authentic, conversational, welcoming, and highly aspirational. We speak with a voice that evokes the energy of our urban environment, maintains the quality standards of an academic institution, and reflects the personality of our brand.
Brand voice is different from editorial style, which includes direction for things like grammar, punctuation and spelling.