Our Brand Messaging

CU Denver’s messages tell our story and set us apart.

We speak and write in ways that demonstrate our brand personality, reinforce our values and support our mission. We use practical, focused language to express who we are.


Key messages

CU Denver's key messages help direct and focus our communications.

Connection to the city

The city is our classroom: we provide our students purposeful learning opportunities unique to our location in the heart of downtown Denver. And, access to Denver’s vibrant arts and culture scene is right at our front door.

Through community partnerships, we generate innovative solutions to societal challenges and prepare the engaged citizens of tomorrow. We mobilize university resources and knowledge to address needs in the city of Denver and beyond.

As a result, CU Denver helps define the diverse, vibrant and entrepreneurial nature of the city of Denver.

Learn with purpose

Our students know what they want to achieve and are partners in their education. We help them find the most direct and relevant path to success with an emphasis on community engagement and civic responsibility.

Our high-quality faculty members, experts in their field, are committed to student success, academic excellence, and the real-world applications of their research and creative work.

Hands-on learning opportunities—internships, work in research labs, service learning, study abroad, work study—widen our students’ professional development and potential, making them sought-after by employers.

As a result, CU Denver elevates students to find their success and achieve their purpose.

Colorado’s only public urban research university

We offer more than 100 high-quality, in-demand programs of study, leading to bachelor’s, master’s and doctoral degrees.

We are the most ethnically diverse research university in Colorado, reflecting and shaping our urban setting.

Our faculty are recognized for consistently producing timely, topical and innovative research, which is vital to the generation of new knowledge and provides solutions to complex local and global issues. Substantial student inclusion in research and creative work contributes to the richness of the learning experience.

We are connected to a network of influential alumni who are leaders in Denver’s civic, nonprofit and business communities.

As a result, CU Denver is a vital asset both to our students and to the city we call home.

Elevator pitch

As Colorado’s only public urban research university, CU Denver educates a diverse student body through quality academics, ambitious research and creative work, and civic engagement in the city we call home.

Graduates gain the powerful combination of immersive classroom and real-world experiences that are in demand today, while the city benefits from well-educated, top talent and a new generation of knowledge that fuels the future of Denver and our region. We are CU in the City.

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