Who We Are

The Strategy Driving CU Denver’s Brand and Identity

The work we do at CU Denver is vital. Our welcoming and entrepreneurial approach—and the impact of our teaching, research and innovation—are purposeful and far-reaching. Our brand encapsulates this and provides a platform for expressing it through a unified voice, distinct narrative, and consistent visual vocabulary.



By our nature, we are focused on the future. Through research and hands-on practice, we challenge traditional thinking and make new discoveries. We inspire in our students a lifelong love of learning and discovery that leads to ongoing innovation in Denver, the country and the world.


As Denver’s only public urban research university, we help define the city we call home. Our inclusive campus community, downtown location, network of engaged alumni and local and global partnerships all combine to make us a leading contributor to Denver’s unique and thriving culture.


CU Denver powers the progress of the city. We bring together diverse people to create new partnerships, ideas and solutions to benefit our city, our university and our students.


We embrace diversity as a core value. We honor varied experiences and perspectives in the belief that they enhance the educational experience for all. We create a welcoming and respectful learning environment, and foster a culture of inclusion.


We champion those who strive to achieve more through hard work and academic rigor. Our goal is to produce accomplished professionals who are self-reliant, motivated and ready for the next challenge.


Purpose drives our students to seek an education that prepares them with the skills, knowledge and real-world experiences they need to accomplish their goals. We nurture a diverse, stimulating environment where potential becomes achievement.



We open our doors to all students enthusiastically with the promise of opportunity.


Our culture reflects our diverse student body and lively urban location.

Respectful + Respected

We are strong because we appreciate diverse viewpoints. We are smart because we welcome new ideas. We are recognized and valued because inclusivity is the driving force behind everything we do.

Bold + Smart

We are not afraid to forge our own path and celebrate an identity that is intelligent and unique from other universities.


We are teachers and doers. We roll up our sleeves and consistently blend insight with innovation.

Connector + Connected

Relationships with alumni, business leaders, and nonprofit and civic organizations create unique opportunities for students and communities, locally, regionally, and globally.




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