Launch Checklist


When your site build is getting close to the finish line, we will want to start planning the site launch. Review the checklist below and reach out with questions via Open Lab or your Delivery Manager. 

1

Schedule your site launch

Pick a launch timeframe and work with CMS Team to schedule the specific launch date. We schedule launches about a month out and generally launch sites on the first three Wednesdays of every month.

2

Confirm your pre-launch schedule

Once your launch date has been scheduled, your Delivery Manager will send you a pre-launch schedule that includes an accessibility review of your site before it goes live.

3

Check your site's navigation

Click throughout your site to be sure the navigation is consistent. Primary navigation should display the same throughout your site and whether you are using side navigation, breadcrumbs or both, there should be consistency on the child pages. Come see us in an open lab if you need help or advice!

4

Be sure each page has an H1

H1 Headers are important both for accessibility and SEO. Each page throughout your site should have one H1 Heading that is a short, descriptive title of the page. These can be added in Hero Images or in a Content Block on the page.

5

Check that all headers are in ranking order

Headers on each page should be in ranking order, starting with the H1 and then moving to H2, H3 and so on depending on your content. They should not skip from H1 to H5. If you find yourself using a header for styling, instead use paragraph text and change the size from the inherited size to the desired font size in the Content Block.

6

All images need alternative text

As you add images to your site, please add alternative text for each image. Alternative text should be a description of what is seen in the photo (ex. Nursing Student on Anschutz Campus). If you need to go back and add alternative text to an image, click the option on the image to "Edit properties".

7

Test your links and check that they are descriptive

All links should be working on the site and the text should be descriptive of where the link will take the user. Please refrain from “Click here” and “Read more” links -these do not have enough context for the user.

8

Complete the page descriptions and keywords in Title and Properties for each page

Page descriptions help Google know what your page is about. It helps your site's SEO and users get to content on your site thats applicable to their search.

9

Publish all pages on your site

Publish all pages on your site that you want to go live with your site launch. If there are any pages that aren't ready for launch, please unpublish them.

10

Get stakeholder approval on content

Be sure stakeholders have seen and approved the content on your new site. Anyone that needs access to the site will need to attend Sitefinity Training. If stakeholders just need to view the site before launch, submit a ticket to the CMS team so we can grant them site shield access before the site is live.