As promised, here at the University of Colorado Denver we are working to implement our brand as soon as possible. Please remember, doing so will be a process, not an event.
As stated, there will be a transition period for units to use on-hand stocks of letterhead, business cards, etc. We will begin using the new identity on electronic materials as soon as possible.
To help your unit move forward with branding, we have published the Brand Identity Standards website at: www.ucdenver.edu/brand or http://www.ucdenver.edu/about/departments/oiuc/brand/Pages/default.aspx.On the Brand Identify Standards site, you’ll find details and resources regarding the use of logos, typography, signage, merchandise and much more. Please visit the site soon and often as you’ll be able to find additional materials there, such as PowerPoint templates, as quickly as they are available.
We know there may be questions. Don’t hesitate to contact our university Brand Manager or any member of our Integrated University Communications team. We’re prepared to help you achieve solutions.
Please know that as we proceed, a system-wide Brand Identity Standards Committee (with representation from President Benson’s office, campuses and the CU Foundation) will be augmented by similar campus boards to guide implementation and answer questions. You can review the overarching University of Colorado Identity Standards and get other branding information at www.cu.edu/brand/.