Event Details


IER - Susan Pfuetze: Otter Products: Adapting and Evolving Business Post-COVID

| 12:00 PM - 01:30 PM

Otter Products: Adapting and Evolving Business Post-COVID 
Susan Pfuetze, Sr. Manager Compliance
Otter Products

Tuesday, November 21, 2023 
12:00 pm – 1:30 pm (Mountain)
Hosted via Zoom
Click to Register

Program Overview:
Susan will dive into the challenges OtterBox faced during COVID, procuring the majority of its product from China, and the adaptations the company made to address these challenges. Despite these challenges, there were silver linings of COVID, including the products that evolved and grew from the pandemic for Otter as well as the cementing of stronger partnerships with vendors and suppliers. She will assess where Otter is heading in the next few years based on the outlook for global trade and international freight. 

Susan Pfuetze
Susan Pfuetze has been involved in global trade and logistics for twenty years, the last eleven years at Otter Products (OtterBox). At Otter she manages the movement of product around the world including the import and export into various countries such as the US, Canada and the EU as well as managing the freight forwarders and transportation of Otter’s shipments. Additionally, she oversees the C-TPAT validation and other compliance and security programs at Otter. Prior to Otter, Susan was an International Customs Analyst at Payless ShoeSource monitoring the import of products for stores in Latin America as well as serving on a task force to set up new entities in that region. Outside of work, Susan enjoys spending time with her family, skiing and bike racing for a local women’s masters cycling team.

International Executive Roundtables
International Executive Roundtables are hosted by CU Denver’s Institute for International Business (IIB) and Center for International Business Education and Research (CIBER) with support from the Carole Ann Jemal-Gibson and Greg Gibson Fund. 

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