Avivah Wittenberg-Cox

CEO, 20-First

a portrait photo of Avivah Wittenberg-Cox

Avivah Wittenberg-Cox is CEO of the consulting firm 20-first and a regular contributor to Harvard Business Review and Forbes. She is a global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers. Avivah is currently spending a year at Harvard as a 2022 Advanced Leadership Fellow researching longevity, gender differences in ageing – and how to manage individuals and teams through the 3rd and 4th Quarters of 100-year lives. These themes are summarized in her latest graphic book Thriving to 100 – Through Life’s 4 Quarters.


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