Create a virtual campus tour that strategically promotes CU Denver as a superior option in an engaging approach for prospective students who are at the critical consideration point in the education buying cycle. The tour must be easy to maintain and update, and be expandable to include additional videos, more intricate links to other information on the Web site, additional social media experiences, etc.
The consideration point sits between “awareness” and “purchase” in the educational buying cycle. The target prospect will access the virtual campus tour via the CU Denver website or marketing materials and therefore is already aware of CU Denver as an option. At this point, a prospect begins to validate potential choices. They want easy access to information that they can use to compare to other choices, and they want to visualize themselves in this setting. Most prospects, especially Millennials, expect real-time information and are likely to manage consideration issues by talking with those they trust, taking advantage of social networks. Forrester Research reports one consumer as saying, "No matter what I hear, read, or find on TV, radio, or in a magazine or newspaper, I can verify it on the Internet."
The virtual campus tour’s goal is to “show” instead of “tell” why CU Denver is their first choice by revealing credible information in engaging mediums such as student and faculty testimonials, campus imagery, interactive features, etc.