Our name matters.
The correct and consistent use of our name across all communications and media is essential to building awareness and reinforcing our identity.
FULL NAME / FIRST USE:
SHORT NAME / SUBSEQUENT USE:
All other uses or variations are unacceptable, including:
Consistent naming doesn’t end with the university. Maintaining a consistent and proactive approach toward the correct naming of CU Denver’s schools, centers and units is just as essential.
For first use, always use the full school name. Subsequent uses, or those directed at familiar audiences, may use the appropriate school acronym (in parentheses) instead.
Center and unit naming conventions vary, depending on individual unit needs and practices. To maintain consistency, conserve space and increase viewer retention, the terms “office of” and “department of” should be excluded from unit names whenever possible. For example:
Naming guidelines related to CU Denver's spirit identity or mascot is covered in the spirit identity section of this website.