Our Moment. Our Brand.
This is our moment. We are beginning to set the course for the future and redefine our brand to align with the 2030 Strategic Plan and mission of our university–to make a CU Denver education work for all. This academic year, we are embarking on a brand refresh with the goal to re-introduce CU Denver to the world during the 2023-2024 academic year.
We believe that we all own the brand. Learn more about our brand journey, stay up-to-date with our progress, and engage in the process.
The Brand Refresh Journey
Phase I | Research & Discovery
Academic Year 2022
We completed a robust and comprehensive research and discovery phase that included internal and external qualitative and quantitative research managed by University Communications and the Office of Institutional Research and Effectiveness. From this research, we developed an executive summary of findings that laid the foundation for the strategic and creative direction of the brand. These findings were presented in community sessions in spring 2022.
Phase II | Creative Development
Academic Year 2023
The University Communications in-house team developed creative concepts to support the brand refresh. The concepts were presented to stakeholder groups in spring 2023.
Phase III | Additional Community Feedback & Rollout
August 2023 - December 2023
Additional community input sessions will inform the final brand creative, which will be rolled out to the entire CU Denver community in fall 2023.
Phase IV | Brand Campaign Launch
Late 2023 - January 2024
We will prepare for public launch in market.
Advisory Groups | Communicating Our Progress
The brand refresh is a collaborative effort, with multiple people, units, and departments contributing along the way.
Executive Sponsor
Marie Williams, Vice Chancellor, Communications
Brand Management Team Leads
Ian Scott, Senior Creative Director
Leigh Pinner, Director of Brand and Digital Marketing
Brand Advisors
- Cabinet and Deans
- Shared Governance Leaders
- Brand Advisory Council
- Inclusive Excellence Council
- Strategic Enrollment & Student Success professionals
- CU Denver Communication Group
- And many others
Engagement
Thank you to the stakeholders and community members whose contributions, insights, and feedback have informed CU Denver’s refreshed brand.
Connect with the team directly at brand@ucdenver.edu.
