Our visual identity system and voice work together to form the primary expressions of the brand.
Our brand is one of our most valuable assets. It represents CU Denver's reputation and its community through its recognizable marks, look and feel, personality, and values. For these reasons, it's important to uphold the integrity of the brand.
At Brand Central, you can find all the elements that make up the CU Denver brand, including naming, logos, slogans, and messaging, as well as the colors, fonts, visual direction, and design elements that should be used across each campus communications platform. Actively supporting these standards enables each campus unit to work more strategically and achieve a greater impact.
Visit our asset library to access all our
brand assets and photography. It's free
to anyone with a university email.
Our brand provides a platform for expressing our identity, through a unified voice, distinct narrative, and consistent visual vocabulary.
Our trademark and licensing program helps you identify approved vendors to easily order your next promotional piece.
The CU Denver editorial style guide creates consistency in voice and tone, and adds credibility to university communications and content.
Visit our Brand Support section for a full menu of request forms to get expert help and guidance.
Icons on this page were created by Justin Blake, Creative Stall and from the noun project. Some images on this page are by Simon Abrams from Unsplash.