are the next game-changer in marketing!

Major in Marketing (Bachelor's)

AT A GLANCE

Credit hours: 120

Full-time, part-time, most classes have online options

Start terms: fall, spring, summer

Master the art of communication and strategy with CU Denver's Marketing degree. This program is designed to cut through the competitive market noise by teaching you how to effectively reach and engage your target audience at the perfect moment. You will learn to apply analytical tools to monitor and evaluate the success of marketing campaigns, gaining skills in data-driven decision-making. The curriculum covers in-depth aspects of branding, promotion, market research, and strategic marketing planning, preparing you to become a leader in the marketing field.

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AACSB

places us in the top 6% worldwide

60%

of all new undergraduates at the Business School identify as students of color

Classes offered on-campus and online

Real-world experience required as a part of your degree

Program Features

When you choose CU Denver, you turn your passion into the career you love. Any of the programs you join support that mission by incorporating applied coursework into your classes. Distinguishing features of our program include:

Learn by doing – a required experiential learning component as a part of your degree
Well-rounded education – build a foundation in liberal arts classes before honing in on your business education
Access to business leaders – proximity and close ties to businesses make it easy for executives to visit our classrooms and career events

You’ll be surrounded by people finding their passion and making something of themselves. You could also take advantage of the location and flexible schedule to complete internships and class projects in some of the hundreds of businesses nearby. With over 300 business partnerships tied to the Business School, you’ll graduate ready and confident to enter the workforce at your desired job.

Denver Built. Global Ready.

Business can be a powerful force for good. But the promise of business hasn’t been extended to enough people. We want to change that. At CU Denver Business School, we make the most of being deeply embedded in the heart of Denver and the nation’s fastest-growing economy to open doors and lower barriers to success. Through our programs and partnerships, we create more inclusive business networks and cultures. We can equip any future, locally and globally.

Curriculum Bachelor and Master of Science (4+1) Program Careers and Learning Outcomes Tuition and Scholarships Double Major and Certificates How to Apply Application Deadlines

See yourself at CU Denver

Student pursuing a Major in Marketing degree is walking to class.

Follow your passion

No matter your background, you’ll have access to a career and professional development course as a Business School student. Through this course, you’ll be introduced to all of the resources available to you as a student including:

Career events
Student organizations
Resume and personal branding training
Career planning

Classmates discuss a project for their major in marketing coursework.

Find your people

Our students bring their passions outside of the classroom. We offer a number of clubs that give you an opportunity to build your resume and relationships with your peers at the same time.

Beta Gamma Sigma
Business Student Ambassador Committee
Student Center for the Public Trust
Marketing Club
Sports and Entertainment Club

Graduation ceremony for students of the major in management program.

See your future

“I chose CU Denver and the Business school specifically because the students here really care about learning and preparing themselves for successful careers. This experience has created such a dynamic learning environment for me; there’s so much to the professional world that we don’t learn about in school.”

—Alexis Weldon, current student

Video Spotlight: Ariana Nikmanesh, BSBA Marketing

Why CU Denver

Being in The Heart of Denver Business Career Connections Getting Involved in the Community Kakehashi Project National Millenial Community Denver Women's Commission A Business Development Representative at Oracle Long Term Goals Advice for Students

Major in what matters

A career team dedicated to you

In the heart of downtown Denver, you have easy access to hundreds of employers. Our career team has developed close relationships with quality employers and regularly brings them in for career fairs and panel events. It’s no surprise that employers have told us they prefer CU Denver students, because they know how motivated our students are to succeed.

Take the first step of many towards your future career. Our career team offers a number of services that help you:

Gain confidence to interview and network with employers
Find opportunities to land an internship or job of your dreams
Create your personal brand—online and in-person
Introduce you to business etiquette and corporate culture

Employers know we produce work-ready graduates

“CU Denver students have real-world experience and are ready to talk about their jobs. There’s a reason we keep coming back.” – S&P Global

“When I see a name tag with ‘CU Denver Business’ on it, I know that I’m talking to a high-quality candidate.” – TIAA

“Every single student has shown up excited about why we’re here. I’ve been really impressed with students’ knowledge, their preparedness, and what they are bringing to the table. It has upped the game tremendously for new hires.” – Marketo

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Major in Marketing (Bachelor's)

Denver Built. Global Ready.

Value 1: Foundational Business Knowledge

Value 2: Critical Thinking

Value 3: Ethical Practice

Value 4: Effective Communication

Value 5: International Perspectives

Value 6: Business Technology