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Announcement: CU Denver is Celebrating 50 Years

Whether you’re an alumnus, current student, member of the faculty and staff, donor, or neighbor, you’re a valuable part of the CU Denver community. Help us celebrate the last 50 years and a future that works for all.

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Explore CU Denver Programs

Use the search tool below to discover degree and certificate programs offered by CU Denver. If you are unable to find a program that is right for you, please contact Admissions or a school or college for more information.

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  • Bachelor of Science in Business Administration, Marketing

Bachelor of Science in Business Administration, Marketing

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Program Overview
Program Overview

Program Overview

Dives deep into branding, promotion, research, and strategy to show students how to break through the noise with their message. Graduates have the skills and knowledge to talk to the right people at the right time and help companies reach and keep customers. An analytical component in the coursework illustrates how to track progress and evaluate marketing campaigns for their success.

The bachelor of science in business administration curriculum consists of 120 hours comprised of business classes and liberal arts classes to give you a well-rounded education. CU CU Denver core (34 hours) You'll be educated in English, math, behavioral and social science, humanities, international perspectives, and cultural diversity. General electives for business (12 hours) These courses are taken outside of the Business School, but support a stronger awareness of disciplines relevant to business studies. Course topics include: Professional speaking, Microeconomics, Business writing, and Experiential learning Business core (36 hours) Your business classes will take you through the hard and soft skills necessary to succeed in business. You will also gain an international perspective of business through the required international course. Course topics include: Career and professional development, Business statistics, Business problem solving, Managerial accounting, Business law and ethics, Operations management, Marketing, Business policy and strategy management, and Managing of individuals and teams Major classes (18 hours) Your marketing coursework dives deep into topics such as branding, promotion, research, and strategy. Course topics include: Buyer behavior Internet marketing Sports marketing Advertising International studies (3 hours) Business is global, so your degree should be as well. Take advantage of any number of study abroad opportunities or apply your major to an internationally-focused course in a field that interests you. Past study abroad trips include: Innovation in Cuba, Sports and entertainment in London, Leadership in Dubai, and Sustainability in Denmark Electives and/or foreign language proficiency (17 hours) Foreign language courses may be waived if you've taken a certain number of classes in high school. These electives give you the freedom to dive deeper into topics or courses that interest you.
Program Description
The bachelor of science in business administration curriculum consists of 120 hours comprised of business classes and liberal arts classes to give you a well-rounded education. CU CU Denver core (34 hours) You'll be educated in English, math, behavioral and social science, humanities, international perspectives, and cultural diversity. General electives for business (12 hours) These courses are taken outside of the Business School, but support a stronger awareness of disciplines relevant to business studies. Course topics include: Professional speaking, Microeconomics, Business writing, and Experiential learning Business core (36 hours) Your business classes will take you through the hard and soft skills necessary to succeed in business. You will also gain an international perspective of business through the required international course. Course topics include: Career and professional development, Business statistics, Business problem solving, Managerial accounting, Business law and ethics, Operations management, Marketing, Business policy and strategy management, and Managing of individuals and teams Major classes (18 hours) Your marketing coursework dives deep into topics such as branding, promotion, research, and strategy. Course topics include: Buyer behavior Internet marketing Sports marketing Advertising International studies (3 hours) Business is global, so your degree should be as well. Take advantage of any number of study abroad opportunities or apply your major to an internationally-focused course in a field that interests you. Past study abroad trips include: Innovation in Cuba, Sports and entertainment in London, Leadership in Dubai, and Sustainability in Denmark Electives and/or foreign language proficiency (17 hours) Foreign language courses may be waived if you've taken a certain number of classes in high school. These electives give you the freedom to dive deeper into topics or courses that interest you.

CU Denver graduates earn more, build community, and make connections. Take the first step toward your future and join an inclusive community of learners while gaining the skills of tomorrow, today.

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Admission Information

Application Process

CU Denver

CU Denver

Student Commons Building

1201 Larimer Street

Denver, CO 80204


(303) 315-5969

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