Select communications and marketing tactics may require the inclusion of special graphics, symbols, or iconography to help convey complex information and/or improve the user experience.
Care must always be exercised to ensure these additional elements serve to increase viewer retention and clarity, while remaining separate and distinct from our approved logos and campus brand identity elements.
Logos and signatures are for identification. They tell the viewer who and what you are, and how you are connected to your campus and the University of Colorado system. Think of the logo as the stamp of approval or certificate of authenticity for your designs, marketing, and visual expressions.
An approved logo or signature is a mandatory element in all university-related collateral and visual communications. Learn more about applying and using logos and signatures in the Logos section of this website.
Icons are simple visual symbols, used to draw attention to important messages, content, and elements without dominating the design.
Icons are not for unit identification. They may not be combined or “locked up” with the name of schools or units, and may not incorporate any of CU’s approved marks, symbols, or names (the CU icon, university seal, mascot, unit names, acronyms, etc.) into their design.
Icons should never be displayed using off-brand or competitor colors.
Click the Icons tab below to learn more about the university's recommended icon pack.
Supporting graphics are design elements used to add clarity to subjects, content, or themes that may not be immediately clear to viewers. A supporting graphic may manifest as an image, symbol, or design.
Supporting graphics are not for unit identification. They may not include any of CU’s approved marks, symbols (the CU icon, unit logos, university seal, spirit marks, etc.) as part of their design. Special care must be observed at all times to ensure viewers do not mistake them for a logo.
The university recommends FontAwesome for all icon needs across print, digital, and online media. It provides access to more than 900 high-quality, accessible, and scalable icons, and is 100% free to use for both commercial and personal projects.
For more information on using icons and supporting graphics in your communications and designs, contact University Communications.
To ensure your icon and supporting graphics usage meets campus brand requirements, submit your in-progress designs to firstname.lastname@example.org for review and approval. Please allow 1-3 business days for feedback.