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Build expertise in marketing strategy, management, and measurement with an MS in Marketing from the top-ranked CU Denver Business School. Students learn how to manage modern, holistic marketing initiatives and create innovative solutions to complex business challenges.
The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.
The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.
Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability
AACSB Accreditation places us in the top 5% worldwide.
7 specializations to tailor your marketing skills.
Most classes offer consulting projects.
Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.
The program is available full- and part-time, along with online and evening class options
The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel
The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.
The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.
Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability
AACSB Accreditation places us in the top 5% worldwide.
7 specializations to tailor your marketing skills.
Most classes offer consulting projects.
Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.
The program is available full- and part-time, along with online and evening class options
The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel
Credit Hours
Optional
Starting Semesters
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CU Denver graduates earn more, build community, and make connections. Take the first step toward your future and join an inclusive community of learners while gaining the skills of tomorrow, today.