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Explore CU Denver Programs
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Program Overview
Build expertise in marketing strategy, management, and measurement with an MS in Marketing from the top-ranked CU Denver Business School. Students learn how to manage modern, holistic marketing initiatives and create innovative solutions to complex business challenges.
Vicki Lane
Director, Marketing, Sports, & Entertainment Program
Email:
Vicki.Lane@ucdenver.eduPhone:
303-315-8468The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.
The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.
A flexible program that can be tailored to your interests, CU Denver's MS in Marketing offers more specialization options than any other MS Marketing program in Colorado. Seven specializations reflect the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.
Specializations
Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability
Why MS in Marketing at CU Denver?
Accreditation
AACSB Accreditation places us in the top 5% worldwide.
Variety of Specializations
7 specializations to tailor your marketing skills.
Real-World Projects
Most classes offer consulting projects.
High-Impact Speakers
Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.
Flexible program pace
The program is available full- and part-time, along with online and evening class options
Relevant Industry Technology
The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel
Program Description
The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.
The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.
A flexible program that can be tailored to your interests, CU Denver's MS in Marketing offers more specialization options than any other MS Marketing program in Colorado. Seven specializations reflect the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.
Specializations
Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability
Why MS in Marketing at CU Denver?
Accreditation
AACSB Accreditation places us in the top 5% worldwide.
Variety of Specializations
7 specializations to tailor your marketing skills.
Real-World Projects
Most classes offer consulting projects.
High-Impact Speakers
Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.
Flexible program pace
The program is available full- and part-time, along with online and evening class options
Relevant Industry Technology
The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel
Program Features
30
Credit Hours
GMAT/GRE
Optional
Fall, Spring, Summer
Starting Semesters
Student Testimonials
"As an MS Marketing student with CU Online, you will have the opportunity to work with real-world clients and gain a better understanding of what it's actually like to work for a paying client. You will also have the opportunity to grow your professional experience so that when it comes time to graduate, not only do you have a graduate degree to your name, but you also have a robust portfolio of work to show for it."
Brianna Fuller
MS in Marketing
“I didn’t have the resources to quit my job and go to school full time. CU Denver gave me the opportunity to continue working while advancing my career.”
Jennifer Leitsch
MS in Marketing (MS in Marketing)Alumni Success Stories
“My office was literally right next door,” recalls Charlotte, who was working full-time at Kroenke in downtown Denver. “My employer was very supportive of me going back to school. I loved that CU Denver had a specific specialization for Sports and Entertainment, which was pretty new at the time, and it was exactly what I wanted to do with my career. After I spoke with the head of the program, I knew it was the right choice.”
Charlotte Bockstahler
MBA and MS in Marketing
(2010)
Verite Strategies, Managing Director
“CU Denver was always on my radar. It had a great reputation and a perfect location in the middle of the city, connected with businesses of all types.”
Alex Linares
MS in Marketing
(2019)
Magneti, Marketing Manager
CU Denver graduates earn more, build community, and make connections. Take the first step toward your future and join an inclusive community of learners while gaining the skills of tomorrow, today.