Explore CU Denver Programs

Use the search tool below to discover degree and certificate programs offered by CU Denver. If you are unable to find a program that is right for you, please contact Admissions or a school or college for more information.

Program Overview

Build expertise in marketing strategy, management, and measurement with an MS in Marketing from the top-ranked CU Denver Business School. Students learn how to manage modern, holistic marketing initiatives and create innovative solutions to complex business challenges.

The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.

The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations. 

Specializations

Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability

Why MS in Marketing at CU Denver?

 

Accreditation

AACSB Accreditation places us in the top 5% worldwide.

Variety of Specializations

7 specializations to tailor your marketing skills.

Real-World Projects

Most classes offer consulting projects.

High-Impact Speakers

Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.

Flexible program pace

The program is available full- and part-time, along with online and evening class options

Relevant Industry Technology

The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel

Program Description

The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.

The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations. 

Specializations

Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability

Why MS in Marketing at CU Denver?

 

Accreditation

AACSB Accreditation places us in the top 5% worldwide.

Variety of Specializations

7 specializations to tailor your marketing skills.

Real-World Projects

Most classes offer consulting projects.

High-Impact Speakers

Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.

Flexible program pace

The program is available full- and part-time, along with online and evening class options

Relevant Industry Technology

The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel

Program Features

Student Testimonials

Alumni Success Stories

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Career Outcomes

CU Denver graduates earn more, build community, and make connections. Take the first step toward your future and join an inclusive community of learners while gaining the skills of tomorrow, today.

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