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Explore CU Denver Programs

Use the search tool below to discover degree and certificate programs offered by CU Denver. If you are unable to find a program that is right for you, please contact Admissions or a school or college for more information.

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  • Master of Science in Marketing

Master of Science in Marketing

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Program Overview
Student Testimonials
Alumni Success Stories
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Program Overview
Student Testimonials
Alumni Success Stories
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FAQ

Program Overview

Build expertise in marketing strategy, management, and measurement with an MS in Marketing from the top-ranked CU Denver Business School. Students learn how to manage modern, holistic marketing initiatives and create innovative solutions to complex business challenges.

Vicki Lane

Director, Marketing, Sports, & Entertainment Program

Email:

Vicki.Lane@ucdenver.edu

Phone:

303-315-8468

The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.

The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.

A flexible program that can be tailored to your interests, CU Denver's MS in Marketing offers more specialization options than any other MS Marketing program in Colorado. Seven specializations reflect the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.

Specializations

Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability

Why MS in Marketing at CU Denver?

 

Accreditation

AACSB Accreditation places us in the top 5% worldwide.

Variety of Specializations

7 specializations to tailor your marketing skills.

Real-World Projects

Most classes offer consulting projects.

High-Impact Speakers

Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.

Flexible program pace

The program is available full- and part-time, along with online and evening class options

Relevant Industry Technology

The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel

Program Description

The MS in Marketing degree is designed to provide the skill sets necessary for students to succeed in Marketing Management careers. This program is highly specialized, with core and electives focusing on honing expertise as a marketing professional. Understanding how technology applies to modern marketing concepts is vital to every business's success. With class projects, students will analyze and create solutions to critical challenges facing companies today.

The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.

A flexible program that can be tailored to your interests, CU Denver's MS in Marketing offers more specialization options than any other MS Marketing program in Colorado. Seven specializations reflect the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.

Specializations

Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability

Why MS in Marketing at CU Denver?

 

Accreditation

AACSB Accreditation places us in the top 5% worldwide.

Variety of Specializations

7 specializations to tailor your marketing skills.

Real-World Projects

Most classes offer consulting projects.

High-Impact Speakers

Access to marketing executives at companies such as SendGrid, UnderArmour, Ibotta, and Google.

Flexible program pace

The program is available full- and part-time, along with online and evening class options

Relevant Industry Technology

The program utilizes the folowing software: Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, and Microsoft Excel

Program Features

30

Credit Hours

GMAT/GRE

Optional

Fall, Spring, Summer

Starting Semesters

Student Testimonials

brianna-f
"As an MS Marketing student with CU Online, you will have the opportunity to work with real-world clients and gain a better understanding of what it's actually like to work for a paying client. You will also have the opportunity to grow your professional experience so that when it comes time to graduate, not only do you have a graduate degree to your name, but you also have a robust portfolio of work to show for it."

Brianna Fuller

MS in Marketing
jennifer-lane
“I didn’t have the resources to quit my job and go to school full time. CU Denver gave me the opportunity to continue working while advancing my career.”

Jennifer Leitsch

MS in Marketing (MS in Marketing)
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Alumni Success Stories

charlotte-bockstahler
“My office was literally right next door,” recalls Charlotte, who was working full-time at Kroenke in downtown Denver. “My employer was very supportive of me going back to school. I loved that CU Denver had a specific specialization for Sports and Entertainment, which was pretty new at the time, and it was exactly what I wanted to do with my career. After I spoke with the head of the program, I knew it was the right choice.”

Charlotte Bockstahler

MBA and MS in Marketing (2010)
Verite Strategies, Managing Director
alex-linares
“CU Denver was always on my radar. It had a great reputation and a perfect location in the middle of the city, connected with businesses of all types.”

Alex Linares

MS in Marketing (2019)
Magneti, Marketing Manager
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Career Outcomes

CU Denver graduates earn more, build community, and make connections. Take the first step toward your future and join an inclusive community of learners while gaining the skills of tomorrow, today.

Apply Now

Frequently Asked Questions

Advanced Marketing Analytics in a Big Data World, Brand Communication in the Digital Era, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence & Strategy in the 21st Century, Marketing and Global Sustainability, Sports and Entertainment Marketing

Marketing jobs are found in nearly all corporate, public sector, and non-profit organizations. Key areas include advertising, branding, digital marketing, marketing communications, product marketing, public relations, research, and sales. Segments are business to consumer (B2C) and business to business (B2B).

Marketing Job Titles

  • Advertising Specialist/Manager/Director
  • Brand Specialist/Manager/Director
  • Content Creator/Strategist/Writer/Manager
  • Creative Assistant/Director
  • Chief Marketing Officer
  • Digital Marketing Specialist/Manager/Director
  • Marketing Data Analyst/Technologist/Manager/Director/Vice President
  • Marketing Communications Coordinator/Specialist/Manager/Director
  • Media Buyer/Assistant/Researcher/Planner/Director
  • Media Relations Coordinator/Specialist/Manager/Director
  • Public Relations Coordinator/Specialist/Manager/Director
  • Sales Assistant/Representative/Associate/Consultant/Manager/Director/Vice President
  • Social Media Coordinator/Strategist/Manager/Director

Begin the process by applying here. There is a $50 application fee for domestic students and a $75 fee for international students. Official transcripts from each college or university attended are needed. In addition, essay responses and an updated resume are required to verify professional experience. If the necessary amount of professional experience is not met, a GRE/GMAT may be required. For international applicants, an English language proficiency test is needed.

Dual degree options for Master of Science programs include all of our MBA programs and all Business School Master of Science programs. We design a specific degree plan so you get through both programs as quickly and cost-effectively as possible. The amount of credits in each dual degree depends on the amount of overlap between degree programs. Eligible Master of Science programs include:

MS Accounting MS Business Analytics MS Finance and Risk Management MS Global Energy Management MS Information Systems MS International Business MS Management MS Marketing

If you are applying for both degrees, you will only need to submit one online application and pay one application fee. Be aware that you must meet specific admission standards for each degree. For more information about dual degree options and the application process, please contact BSchool.Admissions@ucdenver.edu.

While both provide a solid fundamental understanding of marketing, an MS in marketing is highly specialized, meaning that everything from core courses to electives will focus on honing your expertise as a marketing professional.

Admission Information

Application Process

CU Denver

CU Denver

Student Commons Building

1201 Larimer Street

Denver, CO 80204


(303) 315-5969

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