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Brand Identity Standards

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University/Campus Logo

Our primary university logos each provide a consistent, identifiable mark that supports the University of Colorado brand while providing a clear and strong campus identifier.

Primary university logos include two elements: the CU logomark, and a wordmark listing the university and campus name. These components are always placed in a fixed relationship - known as the logo signature - and should never be altered, modified or redrawn. Logo signatures are standardized throughout the University of Colorado system.

The tabs below describe our primary university logos in more detail. Logos are available for download by current university employees in the Assets and Downloads section.

Denver Campus logo signature

The Denver Campus (also known as the CU Denver) logo should be used for all internal and external identification, communication and promotion of our campus location and activities in downtown Denver, including all academic and administrative units.

CU Denver logo signatures are available as horizontal, vertical, centered, single-line and small-format lockups in 4-color, spot-color, grayscale and black & white variants. The two-line, color horizontal signature is the preferred treatment for most applications.

For information on how to apply logos in a consistent and brand-compliant manner, visit Protecting the Logo.

To download a full CU Denver logo package, visit the Assets and Downloads section.

Anschutz Medical Campus logo signature

The logo signature for the University of Colorado Anschutz Medical Campus should be used for all internal and external identification, communication and promotion of our campus location and activities in downtown Denver, including all academic and administrative units.

CU Anschutz Medical Campus logo signatures are available as horizontal, vertical, centered, single-line and small-format lockups in 4-color, spot-color, grayscale and black & white variants. The two-line, color horizontal signature is the preferred treatment for most applications.

For information on how to apply logos in a consistent and brand-compliant manner, visit Protecting the Logo.

To download a full CU Anschutz Medical Campus logo package, visit the Assets and Downloads section.

Consolidated University logo signature

The logo signature for the consolidated university should be used for all internal and external identification, communication and promotion of dual-campus, consolidated institution.

In most cases, it will be limited to administrative units and university leadership serving both campuses.

Dual-campus logo signatures are available as horizontal, vertical, centered, single-line and small-format lockups in 4-color, spot-color, grayscale and black & white variants. The two-line, color horizontal signature is the preferred treatment for most applications.

For information on how to apply logos in a consistent and brand-compliant manner, visit Protecting the Logo.

To download a full consolidated Denver/Anschutz Medical Campus logo package, visit the Assets and Downloads section.

All trademarks are registered property of the University. Used by permission only.