What is contextual color?
Contextual color provides a method of expanding our visual identity beyond the primary CU Black and CU Gold, creating a level of distinction between university entities, adding focus and relevance to individual brand expressions, and providing an opportunity for greater visual impact and reinforcement.
Using contextual color
Our contextual color system is organized into three palettes – neutral, natural and vibrant – that support the brand engagement strategy of Inform, Involve, Inspire.
It is not appropriate to use every color each time, but to select color combinations according to the type of brand expression and phase of engagement.