So you’ve developed a unique intervention/technology and it’s likely to be approved by regulators. Now what? How do I get my product covered/reimbursed? And what evidence do I need? Attend this session to learn how to estimate the value and sustainability of your health care intervention; Understand the evidence needed for various pharmacoeconomic applications (e.g., cost-effectiveness, return on investment); and learn about the role of pharmacoeconomics in coverage and reimbursement decision-making with emphasis on recent developments in the United States private and public insurance markets.