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Sports and Entertainment Marketing | MS in Marketing

Should you pursue the Specialization in Sports & Entertainment Business? Do you Love Sports & prefer a Marketing Management or Marketing Specialist career? Do you Love marketing & want to work in the sports/entertainment/leisure industry?

What Career Paths are available for Specialists in Sports & Entertainment Business? Sports Marketing Manager, Entertainment Marketing Manager, Entertainment Agent, Sports Agent, Marketing Manager in Leisure Industries.


Core Courses

  • Marketing Dynamics in the 21st Century (formerly Marketing Management)
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Marketing Strategies for Service Dominant Firms
  • Marketing Research Analytics I
  • Consumer Intelligence - Psychology & Behavior
  • Marketing Intelligence & Metrics

Specialization Courses

  • Sports & Entertainment List
  • Choose Any MKTG 6*** Course different from the Core or Specialization Requirements
    OR Customize The Marketing Apprentice (Sports/Entertainment Marketing Focus)1

1Students must obtain Director approval to complete this course. Students are responsible to find a company to host their Apprenticeship. Students should begin to network early in the program to find a relevant apprenticeship opportunity.

Non-Core Marketing 6000 Courses include topics such as:

  • The Marketing Apprenticeship – Customized for Student’s Specialization
  • The Alpha Marketeer – Power, Persuasion, & Politics
  • Brand Identity & Marketing Communications Strategy
  • Customer Relationship Management in a Big Data World
  • Digital Marketing Communication
  • Hot Topics & Trends in Marketing
  • Marketing & Global Sustainability
  • Marketing Research Analytics II
  • Social Media, Brand Personality, & Brand Tribes
  • Sports & Entertainment Marketing

Sports and Entertainment List:

  • BUSN 6860 Finance in Sports & Entertainment Industries
  • MGMT 6800 Special Topics: Ethics in Sports and Entertainment
  • MGMT 6830 Sports & Entertainment Management
  • MGMT 6832 Law & Negotiation in Sports & Entertainment
  • MGMT 6834 London Calling: Global Sports & Entertainment Management Travel Study

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