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Marketing and Global Sustainability | MS in Marketing


Should you pursue the Specialization in Marketing & Global Sustainability? Are you Passionate about Sustainability and want to spend your career in Marketing Management, as a Sustainability Manager, or another high-level Management position? Do you work in Consultative Sales in an Industry connected to Sustainability?

What Career Paths are available for Specialists in Marketing & Global Sustainability? Marketing Manager for firms that place high priority on Global Sustainability, B-to-B Sales Manager in the Sustainability Industry, Executive Manager, Sustainability Manager.

Requirements

Core Courses

  • Marketing Dynamics in the 21st Century (formerly Marketing Management)
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Marketing Strategies for Service Dominant Firms
  • Marketing Research Analytics I
  • Consumer Intelligence - Psychology & Behavior
  • Marketing Intelligence & Metrics

Specialization Courses

  • MKTG6830 Marketing & Global Sustainability
  • Sustainability List
  • Choose Any MKTG 6*** Course different from the Core or Specialization Requirements
    OR Choose another course from the Sustainability List
    OR Customize The Marketing Apprentice (Marketing & Global Sustainability Focus)1

1Students must obtain Director approval to complete this course. Students are responsible to find a company to host their Apprenticeship. Students should begin to network early in the program to find a relevant apprenticeship opportunity.

Non-Core Marketing 6000 Courses include topics such as:

  • The Marketing Apprenticeship – Customized for Student’s Specialization
  • The Alpha “Marketeer” – Power, Persuasion, & Politics
  • Brand Identity & Marketing Communications Strategy
  • Customer Relationship Management in a Big Data World
  • Digital Marketing Communication
  • Hot Topics & Trends in Marketing
  • Marketing & Global Sustainability
  • Marketing Research Analytics II
  • Social Media, Brand Personality, & Brand Tribes
  • Sports & Entertainment Marketing

Sustainability List:

  • BUSN 6830 Business and the Natural Environment
  • INTB/BUSN 6870 Global Climate Change
  • MGMT 6821 Managing for Sustainability
  • MGMT 6822 Business Ethics & Corporate Social Responsibility
  • MGMT 6823 Sustainable Business Opportunity
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