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Marketing Intelligence and Strategy in the 21st Century | MS in Marketing


Should you pursue the Specialization in Marketing Intelligence & Strategy in the 21st Century? Are you very focused on Marketing Management & want the option of spending your career in different industries? Do you want to spend your career in Marketing Strategy running the show? Do you want to balance marketing intelligence & analytics with Marketing Strategy? This specialization is available to either 1) full time students who need to complete the program in 14 months or 2) part-time working professionals.

What Career Paths are available for Specialists in Marketing Intelligence & Strategy in the 21st Century? Marketing Management, Marketing Director, CMO, Marketing Consultant, Sales Consultant, Sales Manager, Financial Services Marketer, Fundraiser, Business Development, Medical Services Marketing Management.

Requirements

Core Courses

  • Marketing Dynamics in the 21st Century (formerly Marketing Management)
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Marketing Strategies for Service Dominant Firms
  • Marketing Research Analytics I
  • Consumer Intelligence - Psychology & Behavior
  • Marketing Intelligence & Metrics

Specialization Courses

  • Big Data Customer Relationship Management
  • RECOMMENDED - Hot Topics & Trends in Marketing
    OR Choose Any MKTG 6*** different from the Core or Specialization Requirements
    OR The Marketing Apprentice in Marketing Strategy & Intelligence1 (with Director approval)

1Students are responsible to find a company to host their Apprenticeship. Students should begin to network early in the program to find a relevant apprenticeship opportunity.

Non-Core Marketing 6000 Courses include topics such as:

  • The Marketing Apprenticeship – Customized for Student’s Specialization
  • The Alpha Marketeer – Power, Persuasion, & Politics
  • Brand Identity & Marketing Communications Strategy
  • Customer Relationship Management in a Big Data World
  • Digital Marketing Communication
  • Hot Topics & Trends in Marketing
  • Marketing & Global Sustainability
  • Marketing Research Analytics IIM
  • Social Media, Brand Personality, & Brand Tribes
  • Sports & Entertainment Marketing
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