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Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver

High-Tech / Entrepreneurial Marketing | MS in Marketing

The American economy was built on a spirit of innovation, hard work and entrepreneurship, and this is surely going to be the path that assures continued American dominance in the technology and business development fields. 

Smart innovators know that it is the marketing function that often makes the difference between success and failure.

Whether your interest is in corporate entrepreneurship, and the development of high technology oriented innovations, or individual entrepreneurship and the development of a small business with minimal funds, knowing how to create and implement appropriate marketing strategies is fundamental to achieving your goals.

This specialization allows you to focus on the type of new business creation path that best suits your aspirations while greatly enhancing your endeavor’s probability of success. If you aspire to be the next Bill Gates, this is a "must take" degree path for you.


You will take  Marketing degree requirements, and you will further your Marketing education by using your electives to take classes in subjects such as

  • Strategic Product Marketing
  • New Concept Development
  • Sales and Sales Force Management 
  • Integrated Marketing Communications and Brand Identity 
  • Strategic Product Marketing
  • Internet Marketing
  • Corporate Entrepreneurship 
  • ​Building Biotechnology 
  • The Business Plan
  • International Entrepreneurship 
  • New Concept Development 

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