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Brand Communication in the Digital Era | MS in Marketing


Should you pursue the Specialization in Brand Communication in the Digital Era? Are you very focused on Marketing Management & want the option of spending your career in different industries? Are you interested in Brand and/or Communications Strategy? Or have a passion for Digital Marketing?

What Career Paths are available for Specialists in Brand Communication in the Digital Era? Advertising Manager, Brand Manager, Marketing Manager, Digital Communications Manager, Digital Marketing Management, Account Management.


Core Courses

  • Marketing Dynamics in the 21st Century (formerly Marketing Management)
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Marketing Strategies for Service Dominant Firms
  • Marketing Research Analytics I
  • Consumer Intelligence - Psychology & Behavior
  • Marketing Intelligence & Metrics

Specialization Courses

  • Digital Marketing Communication
  • The Marketing Apprentice in Digital Marketing Communications1 (with Director approval)
    OR Choose Any MKTG 6*** different from the Core or Specialization Requirements

1Students are responsible to find a company to host their Apprenticeship. Students should begin to network early in the program to find a relevant apprenticeship opportunity.

Non-Core Marketing 6000 Courses include topics such as:

  • The Marketing Apprenticeship – Customized for Student’s Specialization
  • The Alpha Marketeer – Power, Persuasion, & Politics
  • Brand Identity & Marketing Communications Strategy
  • Customer Relationship Management in a Big Data World
  • Digital Marketing Communication
  • Hot Topics & Trends in Marketing
  • Marketing & Global Sustainability
  • Marketing Research Analytics IIM
  • Social Media, Brand Personality, & Brand Tribes
  • Sports & Entertainment Marketing

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