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Advanced Market Analytics in a Big Data World | MS in Marketing


Should you pursue the Specialization in Advanced Market Analytics in a Big Data World? Are you an analytically inclined? Do you see yourself as a Marketing Manager who focuses on Marketing Intelligence, Competitive Intelligence, Quantitative Marketing, Marketing Research, and/or Marketing Analytics aspects of marketing?

What Career Paths are available for Specialists in Advanced Market Analytics in a Big Data World? Marketing Research, Advertising Research, Big Data Analytics, Business Intelligence, Marketing Research Consulting


Core Courses

  • Marketing Dynamics in the 21st Century (formerly Marketing Management)
  • Marketing Strategy
  • Marketing Challenges at the Global Frontier
  • Marketing Strategies for Service Dominant Firms
  • Marketing Research Analytics I
  • Consumer Intelligence - Psychology & Behavior
  • Marketing Intelligence & Metrics

Specialization Courses

  • Big Data Customer Relationship Management (CRM)
  • Advanced Marketing Research Analytics II
  • The Marketing Apprentice in Advanced Marketing Analytics1
    OR Choose Any MKTG 6*** different from the Core or Specialization Requirements

1Students must obtain Director approval to complete this course. Students are responsible to find a company to host their Apprenticeship. Students should begin to network early in the program to find a relevant apprenticeship opportunity.

Non-Core Marketing 6000 Courses include topics such as:

  • The Marketing Apprenticeship – Customized for Student’s Specialization
  • The Alpha Marketeer – Power, Persuasion, & Politics
  • Brand Identity & Marketing Communications Strategy
  • Customer Relationship Management in a Big Data World
  • Digital Marketing Communication
  • Hot Topics & Trends in Marketing
  • Marketing & Global Sustainability
  • Marketing Research Analytics IIM
  • Social Media, Brand Personality, & Brand Tribes
  • Sports & Entertainment Marketing

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