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Get your MBA at the University of Colorado Denver Business School (CU Denver)

Business School, University of Colorado Denver
 

Specialize in Marketing


Professional MBA: Specialized in Marketing

Marketing is about building long-term relationships between your firm and those who buy its offerings. Just how important is marketing to a firm’s success? Well without it there would be no way to communicate with current or potential customers and no revenues. That’s right, all of a firm’s revenues flow through the marketing function and the way a firm communicates with its markets is through its offerings.

Given its critical roles in the success of any firm you might want to develop a deeper understanding of the issues it addresses and a more complete toolkit for analyzing its impact. This is what an MBA degree with a Marketing specialization from the University of Colorado Denver is designed to do. Your MBA-based Marketing specialization will give you the skills and confidence needed to effectively manage a firm and in particular those aspects associated with building profitable, long-term, business relationships.

Since Marketing is such a broad area that affects many aspects of business we provide you considerable flexibility to select courses that are appropriate for your chosen career. In fact, we recommend that before selecting your marketing electives you speak with one of our marketing professors for additional insights on which courses are better suited to your situation.

The MBA with Marketing Specialization

There are two parts to an MBA with a specialization in Marketing.

  • Your MBA Core Courses which give you the breadth of an MBA degree.
  • You will utilize 12 of your electives for Marketing specialization courses which give you tools for an marketing career.
The Marketing specialization may include courses in subjects such as:
  • Marketing Research 
  • Marketing Management 
  • Marketing Strategy 
  • Services Marketing 
  • Marketing Research 
  • Buyer Behavior 
  • Marketing Dashboards and Scorecards 
  • Integrated Marketing Communications and Brand Identity 
  • Customer Relationship Management 
  • Strategic Product Marketing 
  • Internet Marketing 
  • Marketing in China 
  • Marketing and Sustainability
  • Sales and Sales Management 

For more details, please schedule an appointment with an advisor.

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