Marketing is about building long-term relationships between your firm
and those who buy its offerings. Just how important is marketing to a
firm’s success? Well without it there would be no way to communicate
with current or potential customers and no revenues. That’s right, all
of a firm’s revenues flow through the marketing function and the way a
firm communicates with its markets is through its offerings.
Given its critical roles in the success of any firm you might want to
develop a deeper understanding of the issues it addresses and a more
complete toolkit for analyzing its impact. This is what an MBA degree
with a Marketing specialization from the University of Colorado Denver
is designed to do. Your MBA-based Marketing specialization will give you
the skills and confidence needed to effectively manage a firm and in
particular those aspects associated with building profitable, long-term,
Since Marketing is such a broad area that affects many aspects of
business we provide you considerable flexibility to select courses that
are appropriate for your chosen career. In fact, we recommend that
before selecting your marketing electives you speak with one of our
marketing professors for additional insights on which courses are better
suited to your situation.
The MBA with Marketing Specialization
There are two parts to an MBA with a specialization in Marketing.
- Your MBA Core Courses which give you the breadth of an MBA degree.
- You will utilize 12 of your electives for Marketing specialization courses which give you tools for an marketing career.
The Marketing specialization may include courses in subjects such as:
- Marketing Research
- Marketing Management
- Marketing Strategy
- Services Marketing
- Marketing Research
- Buyer Behavior
- Marketing Dashboards and Scorecards
- Integrated Marketing Communications and Brand Identity
- Customer Relationship Management
- Strategic Product Marketing
- Internet Marketing
- Marketing in China
- Marketing and Sustainability
- Sales and Sales Management
For more details, please schedule an appointment with an advisor.