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University of Colorado Denver

Institute for International Business
 

Robert Hoover

Steering Committee


 

Robert Hoover 

 

Robert Hoover - hoovrobe@isu.edu - 208-282-4219

Dr. Hoover is Professor of Marketing in the College of Business at Idaho State University, Pocatello, Idaho. His International Business background spans some three decades as Entrepreneur, Researcher, Teacher and Consultant. His work has included involvement in Mexico, Costa Rica, Honduras, Uruguay, France, Portugal, Finland, Morocco, New Zealand, and Ireland. In Spring 2005 he was a Fulbright Senior Specialist in Strategic Marketing at Universidad ORT – Montevideo, Uruguay. He is a member of the Academy of International Business, the International Trade and Finance Association, and the Business Association of Latin American Studies. His research has been published in The Journal of Marketing, The Journal of Global Marketing, The Journal of Consumer Research, Marketing Education Review, The Journal of The Academy of Marketing Science, and NAFTA: Law and Business Review of the Americas. He was Project Director for the Internationalization through Resource Integration Business and International Education Program Grant of the US Department of Education at Idaho State University from 2003 – 2006. Dr. Hoover’s teaching specialties focusprimarilyon the area of Strategic Marketing decision-making with an emphasison Market Segmentation. Dr. Hoover holds the BBA, MBA and PhD from the University of Texas at Austin.

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