The marketing team builds the awareness and reputation of CU Denver and CU Anschutz. We develop, implement and manage university-wide marketing and advertising for both campuses. From strategy, market analysis, tactics and content creation to creative execution and success measurement, we ensure that our message resonates with our stakeholders.
We provide expertise, guidance and consultation for schools, colleges and units to ensure their marketing efforts are memorable and successful.
Contact us for marketing questions or consultations.
Brand and Identity
Our brand and identity help build our reputation by ensuring that our messaging and visual presentation are consistent across each of our campuses.
UComm oversees all campus-level branding, ensuring that college, school and unit efforts build on campus and system initiatives. Our office defines and advances the brand and identity of CU Denver and CU Anschutz through development, management, execution and measurement.
Visit ucdenver.edu/brand to learn more about campus brand positions and access tools such as logos and the university’s online image catalog.
Contact us for more information on our campus brands, identities and creative directions.
UComm manages flagship social media channels for CU Denver and CU Anschutz across platforms such as Facebook, Twitter, Instagram, Snapchat and more. UComm also provides social media training and consultation on best practices for colleges, schools and units to ensure that content is optimized for target audiences and effectively shares the CU Denver and CU Anschutz messaging.
For links to university social media accounts, best practices and other resources, visit social.ucdenver.edu.1
Stellar students, cutting-edge research, alumni triumphs and engaging events create opportunities to tell the stories of CU Denver and CU Anschutz. UComm creates, manages and publishes news and stories for both campuses to inform, inspire and excite.
UComm also supports colleges, schools and departments with resources such as email marketing strategy and tools, as well as internal mass communications. UComm can assist with best practices to ensure that internal messages are appropriate for university audiences and comply with the CAN-SPAM Legislation. Approved internal communications can be distributed through CU Denver Today, CU Anschutz Today, eComm tools or campus Listservs.
Through two enewsletters, CU Denver Today and CU Anschutz Today, we focus our storytelling on student accomplishments, interesting research, standout alumni and campus events.
CU Denver Today is distributed on Tuesdays and Thursdays. CU Anschutz Today is distributed Wednesdays and Fridays.
Archived content for the Today enewsletters, press release and additional university stories can be found at cudenvertoday.org and cuanschutztoday.org.
UComm also manages content for CU Denver and CU Anschutz website homepages.
The CU systemwide eComm program offers colleges, schools and units a unified platform for electronic communications to reach current students, faculty, staff and alumni via a suite of web-based tools, which include Salesforce, Marketing Cloud and CVent.
eComm’s tools integrate with a centralized records database that enable users to create customized, targeted and engaging email communications. For more information, visit the eComm website. To inquire about training or access contact us.
Contact us today to learn more about how to share your stories or to request a consultation.2
UComm serves as the primary link between our campuses and local, national and international news media. We provide 24-hour support for CU Denver and CU Anschutz subject-matter experts and news media outlets.
The media relations team offers full service media assistance for schools, colleges and units at CU Denver and the CU Anschutz Medical Campus. Our team is responsible for:
- Issuing press releases and media advisories.
- Arranging and facilitating media coverage of CU Denver | Anschutz.
- Connecting media to university experts.
- Assisting faculty, staff and students in their interactions with the media.
- Monitoring and tracking media coverage.
- Managing crisis communications.
Faculty and Staff: The Media Relations team is available to assist you with press publicity and media interviews. Please contact us (link to contact page) to discuss your upcoming interview.
Media: The Media Relations team can assist you in finding CU Denver | Anschutz experts, and with access and filming on campus. Please contact us (link) with media inquiries and questions.
Contact us today for all media inquires.3