Business-to-business sales account for trillions of dollars annually. The Business to Business Marketing specialization focuses on building and growing customer relationships. You will examine ways to build strong relationships with business customers, adding marketing value to your degree.
First complete:
- Marketing Strategy MKTG6010
- Selling and Sales Force Management MKTG6030
Choose two of the following:
- Services Marketing MKTG6040
- Customer Relationship Management MKTG6090
- Strategic Product Marketing MKTG6091
- Assessing Market Opportunities MKTG6800
Getting your degree with the Business to Consumer Marketing specialization from the University of Colorado Denver focuses on building and maintaining relationships with consumer markets. Learn about buyer behavior and how marketers work to influence us.
First complete:
- Marketing Strategy MKTG6010
- Buyer Behavior MKTG6060
Choose two of the following:
- Services Marketing MKTG6040
- Marketing Research MKTG6050
- Advertising and Promotion MKTG6070
- Internet Marketing MKTG6092
- Services, Satisfaction and Switching MKTG6800
Note: If you have specific objectives you may petition the Director of Marketing Programs to substitute another course that you feel is more applicable to your situation for one of the above courses. This request should be made before the alternate course is taken.
Modern business runs on information. Success may depend on the quality of the collection and analysis. Business Intelligence (BI) systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. This improves the timeliness and quality of inputs to the decision process.
BI is used to understand:
- The capabilities available in a firm
- Trends and future directions in given markets
- The technologies and the regulatory environment in which the firm competes
- The actions of competitors and the implications of these actions
With this specialization, you get the necessary skills and knowledge in:
- Real-time data warehousing
- Data visualization
- Data mining
- Online analytical processing
- Customer relationships management
- Dashboards and scorecards
- Corporate performance management
- Expert and advanced intelligent systems
- Hands-on experience with leading BI tools
First complete:
- Database Management Systems ISMG6080
- Business Intelligence Systems ISMG6220
Choose two of the following:
- Global Enterprise Systems ISMG6420
- Data Warehousing and Administration ISMG6480
- Business Intelligence and Financial Modeling ISMG6820
- Business Applications of Data Mining DSCI6828 /BUSN6828
- Customer Relationship Management MKTG6090
Business Strategy examines the development of a firm’s strategic plans and implementation, including careful resource allocation and leadership skills essential for organizations to meet their objectives. With this specialization, you gain the necessary skills and knowledge used to develop and implement a sound business strategy.
Complete four of the following:
- Corporate Entrepreneurship ENTP6832
- Mergers and Acquisitions FNCE6420
- Global Competition INTB6080
- International Business Policy INTB6200
- Designing Effective Organizations MGMT6360
- Human Resource Management: Performance Management MGMT6730
- Marketing Strategy MKTG6010
Change is inevitable. Even when it is advantageous it can be difficult for organizations and people. With the Change Management specialization you will gain the necessary tools to take a company and the people in the company to evolve and adapt.
First complete:
- Organizational Development MGMT6320
- Designing Effective Organizations MGMT6360
Choose two of the following:
- Managing People for Competitive Advantage MGMT6380
- HRM: Performance Management MGMT6730
- Visionary Leadership MGMT6803
- Bargaining and Negotiation MGMT6804
Accounting and financial knowledge is highly valued in business. Adding the Corporate Financial Management specialization gives you the tools to get started in corporate finance.
Generally, corporations are organized with a Chief Financial Officer who oversees the financial and accounting operations of a firm. For the highest positions, knowledge of accounting and finance is critical. Increasingly, executives are expected to have a working knowledge of management and information systems as well.
Complete two of the following finance courses:
- Financial Decisions and Policies FNCE6310
- International Financial Management FNCE6370
- Corporate Financial Strategy Under Uncertainty FNCE6410
- Short-term Financial Management FNCE6450
- Financial Modeling FNCE6480
- Entrepreneurial Financial Management ENTP6824
Complete two of the following accounting courses:
- Financial Accounting ACCT6030
- Managerial Accounting ACCT6070
- Tax Planning for Managers ACCT6140
- Financial Statement Analysis ACCT6340
- Accounting and Info. Systems Processes and Controls ACCT6510
With the Decision Sciences specialization, you will learn to use mathematical models to enhance decision-making capabilities in the workplace. Gain an understanding of the more common types of modeling procedures—supply chain, quality, project management, forecasting, services operations management, and other advanced quantitative methods.
Complete four of the following:
- Supply Change Management DSCI6826 or BUSN6826
- Service Operations DSCI6822 or BUSN6822
- Business Forecasting DSCI6230 , BUSN6824 or FNCE6372
- Business Applications of Data Mining DSCI6828 or BUSN6828
- Quality and Productivity DSCI6440 or BUSN6832
- Project Management DSCI6820 or BUSN6820
- Decision Analysis DSCI6460 or BUSN6836
- Decision Sciences Practicum DSCI6910
- Simulation Modeling DSCI6480 or BUSN6834
Gain a better understanding of business-driven technology management. Add the Enterprise Technology Management (ETM) specialization and focus on information technology as a prime driver and enabler of business strategy.
To specialize in ETM, you do not need a background in business programming; however, it is highly recommended that you take Information Systems Management (BUSN6610) from the Business School’s core MBA courses before taking the courses in this specialization.
Complete four of the following:
- Business Intelligence Systems ISMG6220
- Global Enterprise Systems ISMG6420
- Information Systems Security and Privacy ISMG6430
- IT Project Management ISMG6450
- Emerging Technologies ISMG6460
The Entrepreneurship specialization provides a wide range of entrepreneurship courses, all taught at the Bard Center for Entrepreneurship located in the heart of downtown Denver. Complete three entrepreneurship courses to receive a Certificate in Entrepreneurial Studies. Additionally, you have opportunities to participate in a number of Bard Center programs including the annual business plan, internships in area businesses, a bioscience internship program, speaker programs with local entrepreneurs, and connection with new ventures.
First complete one of the following:
- Business Planning for Social Entrepreneurs ENTP6860
- The Business Plan ENTP6020
Choose one of the following:
- Fundamentals of Entrepreneurship, ENTP6000
- Entrepreneurial Financial Management, ENTP6824
- New Concept Development, ENTP6842
Also complete any one Entrepreneurship (ENTP) course of your choice.
Please refer to the Bard Center website for a complete selection.
Adding the Finance specialization gives you skills in different financial functional areas, including corporate, investments, and financial institutions. You get the tools and skill sets you need for finance decision making and investment.
Finance courses encompass the three major areas of the discipline:
- Financial institutions and markets
- Corporate finance
- Investments
Choose from a diverse selection of finance electives to fit your individual career goals and objectives.
You must complete Financial Management (BUSN6640) from the Business School’s core MBA courses as a prerequisite for all track courses (please see the catalog description for specific course prerequisites, since some electives may have prerequisites not mentioned here).
First complete:
- Investment Management Analysis FNCE6330
Then choose any three 6000 or higher-level Finance courses to complete the specialization.
As a Financial Analyst (often called a securities, research, or equity analyst), you analyze companies, describe the business and present an opinion on the potential for the company.
Financial analysis is useful for:
- Making senior analyst recommendations
- Analyzing mergers and acquisitions
- Buy/sell scenarios
Often you will use fundamental analysis, with information obtained from public records, financial statements and contact with management.
Complete two of the following finance courses:
- Investment Management Analysis FNCE6330
- Security Analysis and Firm Valuation FNCE6340
- Mergers and Acquisitions FNCE6420
- Financial Modeling FNCE6480
Complete two of the following accounting courses:
- Financial Accounting ACCT6030
- Tax Planning for Managers ACCT6140
- Financial Statement Analysis ACCT6340
- Accounting Technology ACCT6800
With the Human Resources Management specialization you gain advanced knowledge, tools and techniques you can use in recruiting, hiring, developing, motivating and rewarding managerial and non-managerial employees. You also learn about technology solutions, such as designing and delivering online training and performance management programs.
First complete:
- Managing People for Competitive Advantage MGMT6380
Choose three of the following:
- International Human Resources MGMT6040
- Human Resource Management: Staffing MGMT6710
- Human Resource Management: Training MGMT6720
- Human Resource Management: Performance Management MGMT6730
- Human Resource Management: Compensation Administration MGMT6740
Information systems (IS) have become ubiquitous, and managers who understand the needs and benefits of IS have an edge on the competition. Information systems impact accounting, financing, marketing, management. Every area of business has been changed by technology.
The Information Systems specialization covers the development, operation and evolution of the IS infrastructure.
First complete:
- Analysis, Modeling, and Design ISMG6060
- Database Management Systems ISMG6080
Choose two of the following:
- IT Infrastructure ISMG6120
- Business Intelligence Systems ISMG6220
- Website Development Practice and Technology ISMG6240
- IT Project Management ISMG6450
- Global Enterprise Systems ISMG6420
International Business is becoming the nature of all business. Adding a specialization in International Business will help you to work abroad and interact with international companies. The specialization spans cross-cultural management, legal considerations and marketing internationally.
First complete:
- Introduction to International Business INTB6000
- Cross-Cultural Management INTB6020
Choose two of the following:
- International Accounting ACCT6370
- International Tax Accounting ACCT6800
- International Entrepreneurship ENTP6826
- International Financial Management FNCE6370
- International Corporate Governance FNCE6411
- International Human Resources Management INTB6040
- Legal Aspects of International Business INTB6060
- Dialogue on Globalization INTB6800
- International Marketing MKTG6020
- Marketing in Emerging Markets MKTG6080
Or any 6000 or higher International Business courses
Knowledge of investments, macroeconomics, securities analysis and valuation are important aspects of investment management. Add the Investment Management specialization, and gain the tools you need for your career. There are a variety of different career opportunities in corporate, non-profit and government firms.
First complete:
- Macroeconomics and Financial Markets FNCE6300
- Investment Management Analysis FNCE6330
Choose two of the following:
- Security Analysis and Firm Evaluation FNCE6340
- Financial Innovations FNCE6350
- Futures and Options FNCE6380
- Overview of Financial Derivatives FNCE6382
- Practical Equity Analysis and Portfolio Management FNCE6430
- International Financial Markets FNCE6370
- Mutual and Pension Fund Management FNCE6800
The Marketing specialization uncovers answers to such essential questions as: What drives buyer behavior and customer loyalty? How do you develop an award-winning internet campaign or find the optimal price point? What are the steps organizations take to develop a competitive market position? The Marketing specialization gives you the tools to help answer these and more other questions.
Marketing is such an expansive field that we offer three separate specializations: General Marketing, Business to Business Marketing and Business to Consumer Marketing.
The General Marketing specialization provides the most flexibility (please see above for information on the Business to Business and Business to Consumer specializations).
First complete:
- Marketing Strategy MKTG6010
- Marketing Research MKTG6050
Choose any two 6000 level Marketing class including:
- Services Marketing MKTG6040
- Advertising and Promotion MKTG6070
- Internet Marketing MKTG6092
- Services, Satisfaction and Switching MKTG6800
- Customer Relationship Management MKTG6090
- Strategic Product Marketing MKTG6091
- Assessing Market Opportunities MKTG6800
More than ever before, major companies and entrepreneurial ventures are seeking competitive advantage and success by embracing sustainability — social and environmental responsibility — as a core business strategy. Farsighted leaders recognize that this new way of doing business requires new skills in business management, including social entrepreneurialism, inter-disciplinary problem solving, and a triple bottom-line approach of economics, environment and society.
Add the Managing for Sustainability specialization, and learn what businesses are facing in a world where resources are scarce, social safety nets are declining and customers are increasingly concerned that companies behave in ethical and responsible ways.
There are alternative ways to reduce the negative impact of economic activities through:
- Environmental finance and accounting
- Corporate social responsibility
- Social entrepreneurship
- Social marketing
Examine the role of business in fostering the long-term health and viability of the community, the environment and the company.
Complete four of the following:
- Managing for Sustainability, MGMT6821
- Business and the Natural Environment, BUSN6830
- Accounting and Finance for Sustainability, BUSN6850
- Supply Chain Management, BUSN6826
- Business Ethics and Social Responsibility, MGMT6822
- Non-Profit and Social Marketing, MKTG6800
- Innovation in the Social Sector, ENTP6858
- Business Planning for Social Entrepreneurs, ENTP6860
- Internship/Field Study, MGMT5939
- Global Climate Change, BUSN6870
You must choose three of the courses from the courses listed above, but you may submit a petition to the Program’s Office to substitute a fourth course offered in sustainability at the University of Colorado Denver campus.
Options
One course may be taken outside the Business School from a school or college offering courses in sustainability.
An internship/field study focused on sustainability can also substitute for one of the elective courses.
Courses are campus based, online or hybrid (a combination of in class and online work).
Get a certificate with your degree
When you complete the Managing for Sustainability specialization, you also receive a certificate of completion in Sustainable Management, and it is noted on your transcripts.
Service-based business is the fastest growing business area today. The Services Management specialization will give you the ability to operate and market in the service sector.
First complete:
- Services Marketing MKTG6040
- Services Operations DCSI6822
Choose two of the following:
- Financial Institution Management FNCE6360
- Managing People for Competitive Advantage MGMT6380
- HRM: Performance Management MGMT6730
- Customer Relationship Management MKTG6090
The Sports industry is the sixth-largest in the U.S., and the Sports and Entertainment industries are converging. To become a professional in these industries, you need special skills. Through this specialization, you gain the tools to get ahead in both the sports management and entertainment management industries.
Complete four of the following:
- Sports and Entertainment Management MGMT6830
- Law & Negotiation in Sports & Entertainment MGMT6832
- Sports and Entertainment Marketing MKTG6800
- Finance in the sports and Entertainment Industries BUSN6860
- London Calling: Global sports and Entertainment Management (travel study) MGMT6834
Optional internship:
- Internship (sports and entertainment) MGMT5939 (see below)
Internships
An internship can set you apart as you move into your career. Experts agree that hands-on experience is advantageous in distinguishing a candidate from other job applicants. The Business School is proactive in arranging internships to advance your career opportunities. The internships in the Sports and Entertainment management area are rewarded to our top students.
Companies offering internships include:
- Adrenalin, Inc.
- Anschutz Entertainment Group - Sports
- Anschutz Entertainment Group - Music/Entertainment
- Denver Broncos
- Denver Center for Performing Arts
- Kroenke Sports
- Liberty Media
- Los Angeles Galaxy
- Metro Denver Sports Commission
- Qwest Communications
- Romani Group/Icon Venue Group