Sustainability has risen to the top of CEO agendas around the world, according to the Boston Consulting Group. Green business, a sideline issue just five years ago, is emerging as a core strategy for organizations of all sizes. Shareholders and investors are looking for evidence that organizations are working to conserve and preserve resources while managing for profitability. The Business School at CU Denver is one of the few in the country that is educating students on sustainable management in all aspects of business. Students complete the sustainability specialization in the Professional MBA, MS in Marketing or MS in Management and Organization degree.
The specialized curriculum examines multiple facets of sustainability:
- Sustainable finance and accounting
- Corporate social responsibility
- Social entrepreneurship
- Green marketing strategy
- The role of social investing in fostering sustainable communities and sound environmental practices
- Business ethics
- Measuring and tracking the triple bottom line (people, planet, profits)
- Sustainability and eco-efficiency as sources of competitive advantage
- Methods of calculating the life cycle and ROI of new ventures
Students may choose to take classes online. Internships and field projects give students opportunities to work on actual sustainable business scenarios while expanding their professional networks.
The Business School has created an educational opportunity for those looking to break into the sustainability industry or advance in their career. Recent graduates have gone on to launch successful green management consulting practices. Some others have parlayed their expertise into global assignments with major U.S. corporations. It’s a pioneering program that prepares students for leadership roles in an arena that is growing fast. The ability to speak a dual language—the language of business and sustainability—is a distinct advantage in today’s global markets. Get more information on the Managing for Sustainability program available in the Professional MBA, MS in Marketing or MS in Management and Organization programs.