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Bachelor of Arts degree in Business Administration (BSBA), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver

BS in Business Administration: Sports Management

BS In Business Adminsitration: Sports Management Emphasis

​A Career in Sports Management

The Sports industry is the sixth largest industry in the United States. To become a professional in this industry, you need special skills. Through this program, you gain the tools to get ahead in sports management.

A Sports Management emphasis can lead to careers in:

  • Sports Marketing/Ticket Sales
  • Sponsorship Sales and Evaluation
  • Community Relations
  • Event Planning/Operations
  • Sports Finance
  • Player Representation

Sports Management Emphasis

There are three parts to a Bachelor of Science in Business Administration with a Sports Management emphasis

The courses for the Sports Management emphasis may include

  • Sports Management 
  • Sports Marketing
  • Sports Law and Negotiation
  • Marketing Research or Advertising
  • Global Sports and Entertainment
  • Entrepreneurship

For more information, contact advising at​ or call 303-315-8100.

London Calling 

Maymester study abroad course

The London Calling Program is a unique opportunity to learn about Sports Management in a global setting. This course is conducted in London, and is designed to provide access to exciting global organizations and industry elite in the sports and entertainment industries. Students come away from the program with a broader perspective on business and Sports Management. The two-week elective includes visits to the UK’s top sports facilities: Chelsea FC, Wembley Stadium, UK Department of Culture, Media & Sport, O2 Arena, Twickenham, Lord’s Cricket Ground, Wimbledon, and the BBC.

Learn more about this course on the Study Abroad Page​


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