Skip to main content
Sign In

Bachelor of Arts degree in Business Administration (BSBA), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
 

Bachelor of Science: Marketing


Careers in Marketing

Marketing is more than a glossy image in Vogue, it's everything that happens behind the scenes. It's tracking progress and evaluating campaigns. In most organizations marketing is a major business area and may include:

  • Marketing research
  • Physical distribution
  • Product, market, and retail management
  • Marketing information systems​
  • Advertising and sales promotion
  • Public relations
  • Personal selling and sales management

Marketing Emphasis

The BS in Business Administration with a Marketing emphasis  gets you behind the scenes. How do you identify buyer behavior, or customer satisfaction? How do you produce an award winning internet campaign or find the perfect price point?

There are three parts to a Bachelor of Science in Business Administration with a Marketing emphasis

The courses for the Marketing emphasis may include

  • Marketing Research
  • Applied Marketing Management
  • Buyer Behavior
  • Advertising
  • International Marketing
  • Asian Business Development and Marketing
  • Sports Marketing
  • International Transportation
  • Personal Selling and Sales Management
  • Internet Marketing
  • Customer Relationship Management

For more information, contact the Business School Undergraduate Advisors or call 303-315-8100


​​
University of Colorado Denver

© The Regents of the University of Colorado, a body corporate. All rights reserved.

All trademarks are registered property of the University. Used by permission only.