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Bachelor of Science: Marketing

Careers in Marketing


Marketing is more than a glossy image in Vogue, it's everything that happens behind the scenes. It's tracking progress and evaluating campaigns. In most organizations marketing is a major business area and may include:

  • Marketing research
  • Physical distribution
  • Product, market, and retail management
  • Marketing information systems​
  • Advertising and sales promotion
  • Public relations
  • Personal selling and sales management


Marketing Major


The BS in Business Administration with a Marketing major  gets you behind the scenes. How do you identify buyer behavior, or customer satisfaction? How do you produce an award winning internet campaign or find the perfect price point?


There are three parts to a Bachelor of Science in Business Administration with a Marketing major

The courses for the Marketing major may include

  • Marketing Research
  • Applied Marketing Management
  • Buyer Behavior
  • Advertising
  • International Marketing
  • Asian Business Development and Marketing
  • Sports Marketing
  • International Transportation
  • Personal Selling and Sales Management
  • Internet Marketing
  • Customer Relationship Management


​Optional Specialization in Information Systems

You may add an optional specialization in Information Systems. To learn more, please contact an advisor.

For more information, contact advising at​ or call 303-315-8100.


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