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University of Colorado Denver Business School, offering Bachelor, MBA, MS, and PhD degrees

Business School, University of Colorado Denver
 


Mary Lee Stansifer, Instructor of Marketing

Education

  • PhD International Marketing, Northwestern University
  • MBA Marketing, Indiana University
  • BA with distinction Political Science, Spanish, Latin American Area Studies, University of Kansas

Courses Taught

  • Principles of Marketing, MKTG3000
  • International Marketing, MKTG4200
  • Marketing Research
  • Marketing Management
  • Marketing in Spain
  • Marketing in Costa Rica

Academic Experience

  • University of Colorado at Denver, Instructor
  • University of Colorado at Boulder, Instructor
  • Regis University, Instructor
  • University of Denver, Assistant Professor

Academic and Professional Activities

  • Journal of Advertising Reviewer for Special Issue on International Advertising
  • Academy of International Business Conference paper reviewer 1990 and 1991
  • Symposium on Cross-Cultural Consumer and Business Studies Conference paper reviewer 1993
  • Women’s Issues Committee of the Faculty Assembly
  • Marketing Club Faculty Advisor
  • People’s Task Force of the College of Business
  • Director of the MS in International Business

Selected Marketing Experience

  • Calder LaTour Associates
  • Sterling Drug Inc.

Selected Publications

Publications

  • Stern, Louis W., Adel I. El-Ansary, Roy A. Miller, Mary Lee Stansifer, and Yong June Kim, Instructor's Manual With Tests for Marketing Channels, Third Edition, Engelwood Cliffs, New Jersey: Prentice-Hall, 1988.

Working Paper Series

  • "Cross-National Product Dimensions," in Dimensions of International Business, no. 5, Spring 1991, ed. N. Papadopoulos, Director of the International Business Study Group, School of Business, Carleton University, Ottawa, Canada.

Conference Presentations

  • "Cross-National Product Dimensions," Academy of International Business Annual Conference, Toronto, Canada, October 11-14, 1990.
  • "Cross-National Consumer Values as Measured by the Rokeach Value Survey and the List of Values,” Association for Consumer Research Annual Conference, New York, New York, October 4-7, 1990.
  • "Change in the Mexican American Family: The 1960s to the 1980s" AMA Workshop, Cultural and Subcultural Influences II, Chicago, Illinois, December 7-8, 1987.
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