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University of Colorado Denver Business School, offering Bachelor, MBA, MS, and PhD degrees

Business School, University of Colorado Denver
 


Marlene Smith, Associate Professor of Decision Sciences and Director of Decision Sciences

​Education

  • PhD Economics, University of Florida 1982
  • MA Economics, University of Florida 1980
  • BA Mathematics and Economics, Denison University 1977


Courses Taught

  • Data Analysis for Managers
  • Business Statistics
  • Business Fo​recasting
  • Discrete Event Simulation Models
  • Business Applications of Data Mining
  • Doctoral and Master’s Econometrics
  • Principals of Microeconomics
  • Managerial Economics


Areas of Research

  • Data Analysis, Nonstationary Markov Models, Statistical Issues in Human Resources Management, Non-nested Model Selection, Research in Statistics Education


Teaching Philosophy

Statistics is a subject that lends itself well to the business curriculum. Unfortunately, the subject has been dreaded by generations of business students. Its reputation is one of meaningless mathematics and irrelevance to the practice of business. Two things strike me as being fundamental to any successful business statistics course. First, the material must cover statistical topics that students will likely find in the workplace. Second, the mathematics of statistics must not supplant hands-on analysis and interpretation of real data. Without these two components, the business statistics course is destined to remain on the heap of irrelevant "cut" courses.

How should you design a survey to understand your customers' perceptions of a new product? What's the best way to produce short-term forecasts for budgeting purposes? How should you measure the relationship between work performance and merit pay in the face of other confounding factors? How can you estimate an accounting cost curve? How should you measure risk of a stock portfolio? How do you distinguish between normal and extraordinary numbers of calls to the service department and what should you do about them?

In my class, these and other issues are explored using the case method. Cases describe a business scenario that might be addressed by appropriate analysis of data. I ask students to analyze the data in light of the business setting, prepare a business report including recommended action, and report back in writing and in person about their results. Because there is much ambiguity in both the method of attack of the data and the interpretation of the results, students have lively exchanges about their findings. The use of cases, with their emphasis on correct interpretation of the statistical results, has been a successful vehicle for developing a business statistics course that meets my criteria of relevance and applicability.


Professional History

Academic Experience

  • Associate Dean for Programs, University of Colorado Denver, 1997-99
  • Associate Professor, University of Colorado Denver, 1992-present
  • Adjunct Associate Professor, University of Tennessee, Department of Statistics, 1994-95 (sabbatical)
  • Assistant Professor, University of Colorado Denver, 1988-92
  • Assistant Professor, Wayne State University, 1982-88
  • Instructor, University of Florida, 1982
  • Research Associate, Oak Ridge National Laboratory: Department of Energy, Oak Ridge, Tennessee, 1977-80


Publications, Proceedings and Presentations

Refereed Journal Articles, Book Chapters, and Books

  • "Forecasting emergency department arrivals: A tutorial for emergency department directors," Hospital Topics, 91(1), 2013, pp. 9-19 (with M.J. Cote, D. Eitel, and E. Akcali).
  • "The impact of price discrimination on consumer surplus at popular music concerts," Economics Letters, 118(1), 2013, pp. 222-224 (with E. Woodrow Eckard).
  • "The Revenue Gains from Multi-Tier Ticket Pricing: Evidence from Pop Music Concerts," Managerial and Decision Economics, 33(7-8), 2012, pp. 463-473 (with E. Woodrow Eckard).
  • “Missteps in Multiple Regression Student Projects: Beyond Association-Not-Causation,” The American Statistician, 65(3), 2011, pp. 190-197
  • “Artifacts, Identification & Support for Change after an Acquisition,” Leadership and Organization Development Journal, 32(6), 2011, pp. 584-604 (with S. Kovoor-Misra)
  • “Forecasting the Demand for Emergency Department Services.” In J. Shiver and D. Eitel (Eds.), Optimizing Emergency Department Throughput, Boca Raton, FL: CRC Press, pp. 151-167, 2010 (with M. Cote, E. Akcali, and D. Eitel)
  • “Managing Case Discussions in Introductory Business Statistics Classes: Practical Approaches for Instructors,” The American Statistician, 63(4), 2009, pp. 348-355 (with P.G. Bryant)
  • “Valuing the Institution: An Expanded List of Factors Influencing Faculty Adoption of Online Education,” Online Journal of Distance Learning Administration, 12(2), 2009, http://www.westga.edu/~distance/ojdla/summer122/parthasarathy122.html (with M. Parthasarathy)
  • “Student to Student Interaction Revisited: A Case Study of Working Adult Business Students in Online Courses,” Decision Sciences Journal of Innovative Education, 7(2), pp. 433-456, 2009 (with D. Kellogg)
  • “Balancing Averse Impact, Selection Errors, and Employee Performance in the Presence of Test Bias.” In J. Outtz (Ed.), Adverse Impact: Implications for Organizational Staffing and High Stakes Selection. San Francisco, CA: Jossey-Bass/Wiley [SIOP Organizational Frontier Series], pp. 409-429, 2009 (with H. Aguinis)
  • “In the Aftermath of an Acquisition: Triggers and Effects on Perceived Organizational Identity,” Journal of Applied Behavioral Science, 44(4), pp. 422-444, 2008, (with S. Kovoor-Misra)
  • “Understanding the Impact of Test Validity and Bias on Selection Errors and Adverse Impact in Human Resource Selection,” Personnel Psychology, 60, 165-199, 2007 (with H. Aguinis)
  • Practical Data Analysis: Case Studies in Business Statistics, Volumes I, II, and III, Richard D. Irwin Publishing Company, 1995, 1999 (with Peter Bryant)
  • Instructor’s Guide to Practical Data Analysis: Case Studies in Business Statistics, Volumes I, II, and III, Richard D. Irwin/McGraw-Hill, 1995, 1999 (with Peter Bryant)
  • "Data Analysis," The Handbook of Technology Management, CRC Press and IEEE Press, 1999
  • “Developing Case-Based Business Statistics Courses,” The American Statistician, 1998 (with W.C. Parr)
  • "Resource Allocation in High Technology Firms: Managerial Strategies and Empirical Results," Journal of High Technology Management Research, 1993 (with J. Zahrly)
  • "Statistical Inference in Nonstationary Markov Models with Embedded Explanatory Variables," Journal of Statistical Computation and Simulation, 1991 (with C.M.L. Kelton)
  • "Multiple and Pairwise Non-nested Tests of the Influence of Taxes on Money Demand," Journal of Applied Econometrics, 1991 (with D.J. Smyth)
  • "Choosing Among Multiple Nonlinear Non-nested Regression Models with Different Dependent Variables: An Application to Money Demand," Economics Letters, 1990 (with D.J. Smyth)
  • "Unifying Chow's Demand for Money via the Multiple Cox Test," Economics Letters, 1990 (with D.J. Smyth)
  • "Income or Wealth in Money Demand: Comment," Southern Economic Journal, 1988
  • "Estimation Efficiency for Markov Chain Models," Journal of Statistical Computation and Simulation, 1987 (with C.M.L. Kelton)
  • "Nonlinear Programming Solutions to the Nonstationary Markov Model," Communications in Statistics: Computation and Simulation, 1986 (with C.M.L. Kelton)
  • "Multiple Model Testing for Nonnested Heteroskedastic Censored Regression Models, " Journal of Econometrics, 1983 (with G.S. Maddala)


Published Proceedings

  • “Web-based MBA Instruction: The Value of Student Interaction Revisited,” (with D. Kellogg), Proceedings of the 2007 Western Decision Sciences Meetings, Denver, CO.
  • “Gauging the Relative Importance of Long-Term and Short-Term Business Strategies Using Non-Nested Regression Models” 1996 Proceedings of the Decision Sciences Institute, Decision Sciences Institute, 1996 (with J. Zahrly)
  • "Non-nested Hypothesis Tests of Competing Firm Strategies of Profit Formation," Proceedings of the 1991 Business and Economic Statistics Section of the American Statistical Association, 1991 (with J. Zahrly)
  • "Separate Hypothesis Tests of the Relationship Between Taxes and Money Demand," Proceedings of the 1988 Business and Economic Statistics Section of the American Statistical Association, 1988 (with D.J. Smyth)


Invited Presentations

  • “Openness to Organizational Identity Change: Antecedents and Consequences,” (with S. Kovoor-Misra), UCD Business School Research Presentation, 2003.
  • “Developing Case-Based Business Statistics Courses,” (with Bill Parr), 1999 Annual Meeting of the American Statistical Association, Baltimore, August, 1999.
  • "Teaching Cases," (with W.C. Parr), 1995 Making Statistics More Effective in Schools of Business, California State University at Sacramento, Sacramento CA, June, 1995.
  • "Throwing Out the Baby With the Bathwater: Reinventing the Required Business Statistics Course," University of Tennessee, Knoxville TN, February, 1995.
  • "The Role of Statistics in Business," the Dean's Business Breakfast, College of Business, University of Colorado at Denver, October, 1992.
  • "Long-Term vs. Short-term Strategies in High Technology Organizations," (with J. Zahrly), 2nd International Conference on Strategic Leadership in High Technology Organizations, Boulder CO, January 1990.
  • "Non-nested Hypothesis Testing in the Presence of Serial Correlation and the Demand for Money Debate," Twelfth Annual Eastern Economic Association Convention, Philadelphia, April 1986.


Contributed Pr​esentations

  • “Who Are We? Perceived Organizational Identity after an Acquisition,” (with S. Kovoor-Misra), presentation at the 2008 Western Academy of Management Conference, Oakland, CA.
  • “Web-based MBA Instruction: The Value of Student Interaction Revisited,” (with D. Kellogg), presentation at the 2007 Western Decision Sciences Meetings, Denver, CO, April, 2007.
  • “A New Framework for Understanding the Impact of Test Validity and Fairness on Selection Errors and Adverse Impact,” (with H. Aguinis), presentation at the 2006 SIOPS conference, Dallas, Texas.
  • “Gauging the Relative Importance of Long-Term and Short-Term Business Strategies Using Non-Nested Regression Models,” Decision Sciences Institute Meetings, Orlando, FL, November, 1996.
  • "Re-Thinking the Required Business Statistics Course," (with P. Bryant), 1994 Making Statistics More Effective in Schools of Business, Rutgers University, June, 1994.
  • "Data Analysis and Case Studies in Introductory Business Statistics Courses," (with P. Bryant), Eleventh Annual Conference of the Colorado-Wyoming Chapter of the American Statistical Association, Boulder CO, April, 1992.
  • "Non-nested Hypothesis Tests of Competing Firm Strategies of Profit Formation," (with J. Zahrly), 1991 Joint Statistical Meetings, Atlanta, August 1991.
  • "Statistical Inference in Nonstationary Markov Models with Embedded Variables," (with C.M.L. Kelton), Winter 1989 Econometric Society North American Meetings, Atlanta, December 1989.
  • "Multiple Non-Nested Tests of the Relationship Between Taxes and Money Demand," (with D.J. Smyth), 148th Annual Meetings of the American Statistical Association, New Orleans, August 1988.
  • "A Test of Separate Families of Hypotheses for Limited Dependent Variable Models," Winter 1982 Econometric Society North American Meetings, New York, December 1982.


Consulting Expe​rience

  • JMP business statistics cases. Wrote a series of cases for JMP, a statistical software company, 2011, http://www.jmp.com/academic/case_study_library.shtml
  • Ocean Journey Employee Survey and Report. Conducted (with S. Kovoor-Misra) an employee survey of the aquarium and submitted a report of the statistical results to the CEO, 2002
  • Designed and delivered a professional development program on Data Analysis for Accord Medical Center, Denver, Colorado, 1993
  • Selected by the Air Quality Control Commission and the State Auditor's Office of Colorado to serve on a panel of experts evaluating the state's air pollution study, 1990-1992


Achievements an​​d Honors

  • Emerald Literati Network Awards for Excellence, 2012 Best Paper Award, “Artifacts, identification & support for change after an acquisition,” Leadership and Organization Development Journal, 32(6), 2011, pp. 584-604 (with S. Kovoor-Misra).
  • 2006 and 2008 Professor of the Year, 11-Month MBA Program
  • 1994 Outstanding Teacher of the Year, College of Business, University of Colorado Denver
  • Paper presented at the 1996 Decision Sciences Institute Meetings, “Gauging the Relative Importance of Long-Term and Short-Term Business Strategies Using Non-Nested Regression Models,” was judged to be one of six finalists among more than 1,000 papers considered for the 1996 Best Interdisciplinary Paper Award.


Academic and Professional Activities (Selected)

  • Journal refereeing and reviewing: Management Science, The Review of Economics and Statistics, The Journal of Macroeconomics, the Quarterly Journal of Business and Economics, the Journal of Business and Economics, the Academy of Management Learning and Education, and The American Statistician
  • Professional association memberships: American Statistical Association, American Mathematical Association, Colorado/Wyoming Chapter of the American Statistical Association
  • External evaluator for academic promotion cases
  • Book reviewer of five statistics books
  • Committee member: Making Statistics More Effective in Schools of Business
  • Chair or committee member for five doctoral dissertations and two Master’s theses
  • Chair, Business School Internal Affairs Committee
  • Director of Decision Sciences
  • MBA Course Coordinator and Outcomes Assessment Chair
  • Chair, Online MBA Review Committee
  • Human Subjects Research Committee
  • Chair, Undergraduate Curriculum Review Task Force
  • Intellectual Contributions Committee for AACSB Accreditation
  • MBA Outcomes Assessment Task Force
  • Campus-wide Retention, Tenure, and Promotion Committee
  • Women's Issues Committee of the Faculty Assembly
  • Undergraduate Committee
  • Chair, Faculty Advising Initiative Task Force
  • Campus-wide Steering Committee for Academic Computing & Information Technology
  • Recruiting Committees
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