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Dawn Gregg, Associate Professor of Information Systems and Associate Dean of Programs


  • ​ISMG 2050 Intro to Business Problem Solving
  • ISMG 2800 Designing for the Web
  • ISMG 3200 Data Structures
  • ISMG/MKTG 3300 Social Media in Business
  • ISMG 4200 Building Business Applications
  • ISMG 4800 eBusiness Systems Development
  • ISMG 6020 Object-Oriented Programming
  • ISMG 6140 Distributed Systems Development
  • ISMG 6240 Interactive Multimedia Systems
  • ISMG 6280 Service Oriented Architecture
  • ENTP 6862 Strategic Web Development

Current Research

My research seeks to improve the World Wide Web (Web) by exploring methods to improve the quality and usability of web based information and how individuals use that information. I am currently working on a research project that examines the impact of the “Snob effect” on discontinuance of digital products. A second project examines electronic word of mouth (eWoM) by comparing eWoM posted in social media sites (Facebook) with that for a review site (Yelp). Specifically it compares the impact of implicit eWoM (like a check in) with explicit eWoM (a rating or review) on future eWoM activity. I am also continuing my research into "Web 2.0" applications, examining the requirements for a medical tourism e-portal that can reduce information asymmetry. This project involves collaboration with doctors from the Anschutz medical campus who are working in the medical tourism industry. An important part of this research projects is the development and validation of prototype systems that can be used to demonstrate the benefits the system can provide individuals interested in medical tourism.

More on Dawn’s personal website.

Teaching Philosophy

My personal goal is to be an outstanding teacher and mentor for my students. In defining my role as an educator, I think it is important to understand who my students are and why they have chosen information systems as their major. The vast majority of my students are in my classes systems because they want to pursue a business or information technology related career. As such, I design my courses to provide students with the knowledge and skills necessary to function as business or information systems professionals. I find that my role involves four principle activities:

  • ​To continually strive to develop a broad array of teaching skills and adjust them to meet the needs of my students
  • To challenge my students with a variety of assignments and to evaluate them honestly and fairly
  • To foster student mastery of course material while at the same time helping them to develop a broader understanding of information technology and how it is used in organizations today
  • To reach beyond the classroom to develop opportunities for students to gain broader knowledge and experience relevant for their future as information systems professionals

More on Dawn’s personal website


Dr. Dawn G. Gregg is a Full Professor at the University of Colorado at Denver and is the Director of Assessment for the Business School. Prior to her current role she has served as the Associate Dean of Programs and as the Administrative Director of the Bard Center for Entrepreneurship. She received her Ph.D. in Computer Information Systems and her M.S. in Information Management from Arizona State University, her M.B.A. from Arizona State University West, and her B.S. in Mechanical Engineering from the University of California at Irvine. While at CU Denver, she founded and was CEO of Developing Minds Software. Prior to her doctoral studies, she was employed for nine years as a research and development engineer. Her current research focuses on how to organize and maintain Web-based content so that it can be used to better meet business and special education needs. Her work has been published in numerous journals such as MIS Quarterly, the International Journal of Electronic Commerce, IEEE Transactions on Systems Man, and Cybernetics, Communications of the ACM, and Decision Support Systems.

Academic Experience

  • 2016-present: University of Colorado Denver, Denver, Colorado, Professor of Information Systems.
  • 2016-present: University of Colorado Denver, Denver, Colorado, Director of Assessment, The Business School.
  • 2013-2016: University of Colorado Denver, Denver, Colorado, Associate Dean of Programs, the Business School.
  • 2008-2016: University of Colorado Denver, Denver, Colorado, Associate Professor of Information Systems.
  • 2012: University of Colorado Denver, Denver, Colorado, Interim Director of the Bard Center for Entrepreneurship.
  • 2010-2011: University of Colorado Denver, Denver, Colorado, Administrative Director of the Bard Center for Entrepreneurship.
  • 2001-2008: University of Colorado Denver, Denver, Colorado, Assistant Professor.
  • 2000-2001: Arizona State University West, Phoenix, Arizona, Visiting Assistant Professor.
  • 1996- 2000: Arizona State University, Tempe, Arizona, Graduate Associate.

Professional Experience

  • 2007-2015: Developing Minds Software, Littleton, Colorado, Founder
  • 1987-1993: SPARTA, Advanced Technology Systems Operation, Brea, California, Senior Research Engineer
  • 1989-1991: PDA Engineering, PATRAN Training Department, Santa Ana, California, Consultant
  • 1984-1987: PDA Engineering, Solid Mechanics Department, Santa Ana, California, Engineer
  • 1983: Hughes Aircraft, Electron Dynamics Division, Torrance, California, Student Engineer


  • PhD Information Systems, Arizona State University
  • MS Information Systems, Arizona State University
  • MBA, Arizona State University West
  • BS Mechanical Engineering, University of California at Irvine​

Achievements and Honors

  • Dr. Gregg received the Dave Laube Community Impact Award from Business School at the University of Colorado Denver in 2011.
  • Dr. Gregg was the faculty advisor for the Outstanding Student Chapter Award recipient, Association for Information Systems, 2009-2010 Academic Year, December 2010.
  • Dr. Gregg was the faculty advisor for the UC Denver Outstanding Educational Program Award Winner, the Information Systems Association, April 28, 2010
  • Dr. Gregg received the Dean's Scholar Award, from The Business School in 2008.
  • Dr. Gregg and Dr. Walczak's paper "Dressing Your Online Auction Business For Success: An Experiment Comparing Two E-Bay Businesses," was selected for the Rutt Bridges Award, Fall 2008.
  • Dr. Gregg's company, Developing Minds Software, received first place in the Bard Center Business Plan Competition on June 11, 2008.
  • Dr. Gregg was the faculty sponsor for the Outstanding Entrepreneurial Activity, Research and Creative Activity Symposium Award Winner, April 2007, (Michael Erskine, student)
  • Dr. Gregg received the Outstanding Tenure-Track Teacher of the Year Award, from The Business School in 2005.



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