ENTP 6801
The goal of this course is to provide students with a basic understanding of how life science inventions (drugs, devices,diagnostics and digital health ideas) and discoveries are commercialized. The course is one of two offered if students are interested in using the courses towards a Certificate in Bioinnovation and Entrepreneurship.
These courses are designed for individuals interested in getting drugs, devices, diagnostics, healthcare IT products and scalable services plaforms to market as well as for individuals interested in developing knowledge, skills and abilities in bioentrepreneurship.
Session 1: Introduction
- Introduction to bioinnovation, bioentrepreneurs & bioentrepreneurship
- Technology transfer
- Conflict of Interest
- Financing the new venture & growth, exits
- Institutional review boards
- Clinical trial designs and executions
Session 2: Scoping and Validating the Opportunity
- Entity formation and securities law
- Regulatory affairs
- Commercial feasability assessment
- Strategic Management
- Basics of Intellectual Property
Session 3: Execution
- Sales and Marketing
- Finance
- Building the Team
- Product and Project Management
- Final class team project presentations
ENTP 6021
Course Description
This course considers innovation and new-business creation strategies from within an existing organization. It will explore various growth models intended to help organizations build their revenues in ways that are consistent with the business’ strategic orientation and constraints. Given this domain, the course also considers related structural, cultural, strategic and change issues that can impact the decisions a firm’s managers make when pursuing various paths to innovation and expansion. The course is a capstone option in the entrepreneurship certificate program and will draw on theory from multiple business disciplines including finance, management and marketing. It is also appropriate for students who have an interest in any organization’s business development function.
- Instructor: David Forlani
- Sample Syllabus (forthcoming)
- Online Course Offering
3.0 Credit Hour Course (16 Weeks)
- Offered Fall Semester
This course is offered in person.
ENTP 6824
Course Description
Build a foundation for the financial management of your business, including an overview of financial reporting and cash flow analysis for small businesses, financial planning and budgeting techniques, working capital management and long-term asset decisions, business valuation, franchising, lease versus buy decisions, financial aspects of international trade, and different methods of obtaining capital including trade credit, loans, private placements, angel capital, and venture capital.
- Instructor: Elizabeth Cooperman
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
Online Course Offering
- Offered Fall Semester
- Prerequisite: Previous Accounting Course (Undergraduate or Graduate) or Instructor Approval
Overview
The course follows a goal of maximizing the wealth of the entrepreneur from both a subjective and an objective contracting perspective including the amount of ownership that an owner must give away to obtain financing based on the firms valuation. It also examines financial decisions for an entrepreneurial firm to help you develop an overall strategic perspective in terms of joint decisions that must be made in terms of strategic planning and financing decisions. The course should help you understand the interaction between marketing, management, and operating decisions and the financial needs for the firm and enable you to do the financial statements for a business plan. It should also make you aware of the long-term effects of different financing decisions on the operations of a firm and the value to the entrepreneur. Your goal for the course should be to develop a way of thinking about and solving problems involved in the financial aspects of managing and structuring the financing for a firm over its life cycle.
"Entrepreneurial Financial Management enabled me to assemble from classmates a world class research team, and apply it to a problem in Wetland Mitigation Banking. Beth Cooperman's material helped us immensely, as well as the texts that were part of the class. We applied the class content directly to a real world problem, with a result which I consider a huge success. I attribute the class material, Beth Cooperman's wonderful assistance, and finally my classmates who were a part of my team make the dreams come true for one small environmental business. This is the point behind a well-taught course: being able to apply it in the real world. For me it was an extremely gratifying experience." - Karen Frye, Entrepreneur
ENTP 6642
Course Description
Social entrepreneurship recognizes how the power of entrepreneurship can be harnessed to innovate solutions to social problems. Whereas traditional entrepreneurship focuses on developing an idea and maximizing profit, social entrepreneurship emphasizes the intention of the entrepreneur to solve some social problem through his or her work. Social entrepreneurship is not restricted to non-profit endeavors. Indeed, some of the biggest social issues around the world including poverty, illiteracy, security, etc., offer huge and potentially very profitable markets to the entrepreneur who can develop inexpensive solutions to these social problems, while harnessing the power of social capital. An example of such a product is Nokero, a solar light bulb developed by Steve Katseros, a Bard Center alum, that improves the lives of poor communities without electricity around the world by offering a clean-air, safe alternative to the polluting, and dangerous Kerosene lamps. What could be better than ensuring that your entrepreneurial venture (whether for profit or non-profit) improves the lives of others?
- Instructor: Jesse Wolff
- Sample Syllabus (forthcoming)
- 3.0 Credit Hour Course (16 Weeks)
- Offered Fall Semester
ENTP 6826
Course Description
Discover the key trends and developments in international business. Investigate the impact of environmental forces (the economic, political/legal, and sociocultural environment) on the functioning of international firms. Explore the international dimensions of selected entrepreneurial functions, including finance, marketing, accounting, organization design, and management. May apply as your MBA international elective.
- Instructor: Manuel Serapio
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Offered Fall Semester
Overview
This course addresses the environment and operations of international business from an entrepreneurship perspective. It focuses on international deal-making and how to start and sustain international entrepreneurial and intrapreneurial ventures. Specifically, the course will address the following:
- How do you scan the environment for international business opportunities and deals?
- How do you identify and select from alternative international business deals (product/service selection, country/market options)?
- How do you take an international business idea from a concept to an actual business?
- How do you structure an international business deal? What key business, legal, financial, and cultural considerations impact an international business deal? How do these considerations drive the structuring of deals?
- How can you best structure your mode of entry (e.g., export/import, international franchising, international alliances, offshoring) in international markets?
This course will draw heavily from the experiences of international entrepreneurs, dealmakers, and country experts.
One of the best classes I've ever taken. A must for anyone looking to run a successful business in today's global economy. This class provides an interactive lecture format that digs deep into a number of successful and failed international ventures. If you are looking to differentiate yourself and your business on an international level, then this class will provide you with the tools that you need to get started. - Jeff Macco, MBA Candidate and RBVCF Student Associate
The International Entrepreneurship class has been one of the most influential courses for me at the University of Colorado Denver. This class challenges many assumptions about when and how a company can expand into international markets. It combines the latest in international entreprenuership theory with practical insights from presenting entrepreneurs who operate in overseas markets. - Becky Park DeStigter, MBA/MSIB Candidate and International Business Consultant
ENTP 6848
Course Description
Uncover key leadership principles for creating strategy and managing teams in a new venture. Explore leadership concepts critical to gaining investor and organizational commitment. By exploring what entrepreneurial leaders actually do, and how they effectively lead, you will examine the principles of strategic planning, and how visionary leadership is required to develop an organization that is able to execute strategy through results-oriented metrics. Doctoral nursing students also participate in this class.
- Instructor: Jan Rutherford
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Online Course Offering
- Offered Fall Semester
Overview
This course provides the student with an overview of key leadership principles for creating strategy and
managing teams in a new venture. It introduces leadership concepts critical to gaining true organizational
commitment, and focuses on case studies relevant to common business issues. By exploring what
entrepreneurial leaders actually do, and how they do it, the student will examine the principles of strategic
planning, and how visionary leadership is required to develop an organization that is able to execute the
strategy through measurable goals and objectives.
I think of your inspirational class all the time and what I learned actually motivates me daily. Thanks for the life motivation and for being such an inspiration to many. - Erin Oley, DNP Candidate
ENTP 6822
Course Description
Discover the legal issues frequently encountered by entrepreneurs involved in start-ups and closely-held or family businesses. Topics include choice of business form, legal aspects of raising capital, taxation, intellectual property law, employment law, product liability, contracts and e-commerce, and managing lawyers and litigation. Students may substitute ENTP 6822 for the MBA requirement BUSN 6540 but cannot receive credit for both.
- Instructor: Ira Selkowitz
- Sample Syllabus
- 3.0 Credit Hour Course (8 Weeks)
- Online Course Offering
- Offered Summer Semester
Overview
This course addresses the legal issues most frequently encountered by entrepreneurs and others involved in start-ups and small, closely-held or family businesses. The focus is on how to avoid legal problems and how best to cope when they arise. Topics include choice of business form, legal aspects of raising capital, taxation, intellectual property law, employment law, product liability, e-commerce, and the problem of managing lawyers and litigation.
ENTP 6802
This course is designed to familiarize graduate level engineering, business, law and science students with the fundamentals of life science technology commercialization including drugs, devices, diagnostics, healthcare IT and platform applications. The course is offered to supplement the existing course, Building Biotechnologies, as part of the Program in Bioinnovation and Entrepreneurship. To fill the existing gap in life science technology commercialization education at the graduate student level and to complement IDPT 7301/ENP6801
This course is offered as three five week sessions. The topocs covered in each session are as follows:
Session 1: Understand basic concepts of intellectual property (1 unit, 5 weeks)
- Intellectual Property Survey
- Patent Procurement
- Intellectual Property Business Transactions
- Strategic Use of Intellectual Property
- Understanding the Shifting Patent Landscape
Session 2: Understand the FDA regulatory approval process (1 unit, 5 weeks)
- Introduction to Public Health Law and Regulation
- Rise of the Federal “Administrative Agency” and Forms of Agency Action
- Development of the Modern FDA and History and Implementation of Drug, Device, Biologics and Combination Products Regulation
- Getting comfortable with the Code of Federal Regulations (and other works of fiction)
- Corporate responsibility, personal liability and the regulation of clinical trials
Session 3: Understand the process of drug and device discovery, design and development (1 unit, 5 weeks)
- Drug Discovery and Development
- Drug Discovery and Development 2
- Biodesign
- Biodesign 2
ENTP 6842
Course Description
Do you know what makes an idea a viable opportunity, one worth the investment of an entrepreneur's time and money? This course uses theory from psychology and marketing, along with knowledge on industries and markets, to help us understand what makes a concept attractive. The skills developed in this course precede those needed to write a business plan as they focus on understanding problems
- Instructor: David Forlani
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Online Course Offering
- Offered Spring Semester
Overview
This course will help you assess the viability of new business conceptsthose in the very early stages of development. Using theory from the social sciences and building on marketing concepts, the course provides ways of thinking about new business ideas and tools for understanding and evaluating markets and industries.
Concept viability is a function of market demandwhat the new venture seeks to satisfy, and differential advantagehow the venture will perform in a competitive industry. We will explore in some detail the nature of concepts and consider them in terms of their value to users and adoptability by competitors. As markets and industries are often confused let me make this distinction now--markets are groups of users who consume an industrys outputs. More specifically, industries are generally comprised of firms that provide products (goods, services and ideas) consumed by markets, while markets are comprised of consumers (like you and me), firms and/or government agencies.
ENTP 6620
Course Description
Build, run, and grow an entrepreneurial organization. Learn to sustain high performance over a long period of time and become a premier institution in its field. Review mission statements, good and bad. Study different organizational cultures and build a vision.
- Instructor: Michael Harper
- Sample Syllabus
- 3.0 Credit Hour Course (8 Weeks)
- Online Course Offering
- Offered Fall
Overview
This course is about building, running, and growing an entrepreneurial organization. It is about creating an organization that will sustain high performance over a long period of time and become a premier institution in its field.
Managers of entrepreneurial organizations need to define an exciting vision of the future that wins the hearts and minds of all stakeholders. They need to create a mission statement, which articulates why the enterprise exists and binds employees to a common cause. They set strategic objectives and priorities for the organization. This includes defining what wont get done. This calls for disciplined thinking to narrow the organizations focus.
It reviews mission statements, good and bad. It studies different organizational cultures. It shows you how to build a vision. Importantly, the insights on all these subjects are rooted in rigorous research on successful entrepreneurial companies.
ENTP 6838
Course Description
Uncover the real estate issues critical to the success of a new venture including business site selection and negotiation of real estate leases and purchases. Explore areas of real estate development of special interest to entrepreneurs, including real estate finance, zoning, property management, transit-oriented and infill development, historic preservation, real estate investing, taxation, affordable housing, and ADA issues.
- Instructor: Ira Selkowitz
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Offered Spring Semester
Overview
This course will address issues critical to the success of any new venture location including business site selection and negotiation of real estate leases and purchases. General principles of real estate development, financing and urban planning, applicable to entrepreneurs, will also be discussed. Zoning, affordable housing, ADA issues, property management, real estate investing, historic preservation, and selected taxation issues are also covered.
ENTP 6807
Course Description
Learn how to create successful marketing strategies in both Entrepreneurial and Intrapreneurial environments and personal branding. The course work will demonstrate the imperative link between marketing and personal branding through case studies, projects, guest speakers and reading materials.
- Instructor: Jung Park
- Sample Syllabus (forthcoming)
- 3.0 Credit Hour Course (16 Weeks)
- Offered Fall Semester
Overview
As entrepreneurs navigate through the critical few years of their start-up, it is imperative to understand the pitfalls of theory based marketing strategies. With limited funding and lack of resources, entrepreneurs must leverage sound marketing principles to create practical marketing strategies and design efficient marketing vehicles to promote their businesses. As a start-up with no brand awareness or equity, the founding entrepreneurs must utilize their own personal branding to establish credibility and build awareness for their companies. The keen understanding of how to effectively manage personal branding and business marketing is both relevant and imperative for the success of any small business. As professionals in corporate environment, the Intrapreneurs also need the understanding of their own personal brand and its effectiveness in their environment. Analyzing their environment and audience to create effective strategies to navigate through various challenges will ensure that the professionals will be able to accomplish their goals.
This course covers:
- Principles of Marketing & Branding
- Marketing Research & Data Analysis
- Marketing Strategy, Marketing Mix Design & ROI Metrics
- Competitive Analysis, SWOT Analysis & Benchmarking
- Market Feasibility & Customer Profile Development
- Personal Brand DNA & Personal Brand Strategy
- Personality Assessment, SWOT Analysis & Personal Brand Balance Sheet
- Personal Brand Marketing Mix, Networking, Personal PR, & Social Media
- Personal Brand Design
ENTP 6862
Course Description
Design and create a web presence that will support the purpose of the organization and help fuel the growth of the venture. Discover the importance of website visibility to new business operations. Learn how to best utilize search engines, social networks, blogs and other online tools to support and promote your business.
- Instructor: Dawn Gregg
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Online and Hybrid Course Offering
- Offered Spring Semester
Overview
Design and create a web presence that will support the purpose of the organization and help fuel the growth of the venture. Discover the importance of website visibility to new business operations. Learn how to best utilize search engines, social networks, blogs and other online tools to support and promote your business.
You will learn how to:
- Design and build a professional credible web site/presence
- Use e-marketing tactics and strategies
- Analyze the success of your website
ENTP 6800
Course Description
Sustainable Management Research*
This course is targeted for students in the graduate Managing for Sustainability specialization, focusing on independent research and the development of cases based on businesses that are engaged in green and other sustainability practices. Materials that are developed will be included in a research bank for instructors in the business school to use to include sustainability issues in their courses. Projects may address sustainability from different perspectives: management, marketing, finance, accounting, operations, information systems, and other areas. Students may also engage in their own independent research on sustainability in their area of choice.
Class Meetings will be arranged around students' schedules, with three to four meetings and blackboard discussions. Students will share their progress and present their work at the final meeting. *Course does not apply to the Certificate program.
- Instructors: Elizabeth Cooperman & Kenneth Bettenhausen
- Sample Syllabus
- 3.0 Credit Hour Course (8 Weeks)
- Offered Summer Semester
Overview
The course has been set up to allow you to pursue independent research in the area of Sustainability including but not limited to:
Case and material compilation for a research bank of cases on Managing for Sustainability (can be any area, marketing, finance, economics, management, information systems, operations, accounting or any other area (interviewing and research on sustainable activities in Sustainable-Oriented Business Topics for the BUSN Core courses);
Other individual research topics, such as Cap and Trade Valuation and Carbon Offset Calculation; Ecological Economics, focusing on preserving natural capital; Microfinance; Eco-municipality; UNMillennium Develpment Goals; Social/Cause-based marketing, among many other topics in the area of Sustainability that you would like to choose;
Other types of research in Sustainability in Business or another discipline.
Other sustainability related topics. T
he course is set up to meet three times at a minimum; with also independent meetings with the instructors as desired; and online meetings using email and blackboard (an account for the class will be set up for the class).
ENTP 6020
Course Description
Create a viable business plan for your new ventures. Explore financing options for starting your businesses. Scan new business opportunities, review case studies, learn from the experiences of entrepreneurs and investors who have been through the process. Write your business plan,either individually or with a team of others.
- Instructor: Madhavan Parthasarathy
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Offered Spring Semester
Overview
This course teaches the process and the key steps for preparing a business plan for a new (or existing) business venture. A business plan is an essential tool in planning an entrepreneurial venture and integrates an analysis of the potential demand for the product or service and the potential customers, identifying and generating critical competitive advantages, the proposed marketing, pricing and competitive strategy, how the product or service will be produced; the proposed legal structure and financing sources for the new venture, generates the projected financial results, and describes the team needed to manage the business.