University of Colorado Denver Business School, offering Bachelor, MBA, MS, and PhD degrees

With the support of the business community six years ago, I launched a leading MBA and BS specialization in Sports and Entertainment Management which includes an exciting Study Abroad trip to London: “London Calling: Global Sports and Entertainment Management.” In my teaching, I enjoy helping students develop a deeper understanding of organizational life. The courses I teach - Sports and Entertainment Management, Organizational Design, Managing Individuals and Teams and Conflict and Change Management - all emphasize the use of theory to improve organizational practice.

My research has focused on the classic question of how managers ensure work accomplishment through motivating employees through non-traditional methods in sports (a ski resort) and entertainment (Australian film) industries. Presently, I am studying how managers mobilize support for sponsorships (Olympics and venue naming rights sponsorships) inside their organizations. Through staying current in my field of research, I stay abreast of recent developments in theory.

​As a program director, I stay closely connected to the local business community and learn of current problems and practices. I strive to bring insights from recent developments in theory and practice into my research and my classroom to help students become industry leaders. ​

Wendy Guild serves as the Director of Sports and Entertainment Management.

Dr. Guild launched the Sports and Entertainment Management graduate offerings in 2007 following more than ten years of research and teaching about the sports and entertainment industries. To steer the program, she has composed an Advisory Council of 24 leading executives in Sports and Entertainment Management. With the help of the student club she advises, over 12 invited speaker presentations and site visits have been made with sports and Entertainment organizations over the past two years. Wendy just returned from leading a new study abroad course in London to great success – with students touring and talking with executives from Arsenal Football Club, O2, Wimbledon, Twickenham/Rugby Football Union, England and Wales Cricket Board, Renault’s F1 Team, Molson Coors, London 2012 Olympic Organizing Committee, BBC, British Film Institute, Delfont MacIntosh Theatres, and Liverpool Sound City.

Her research has focused on the management of ski resorts and Australian film industry. She is currently writing teaching cases based on some of her experiences in London. Wendy has presented at numerous academic conferences and the National Ski Area Association conference and has consulted for Vail Resorts.

Academic Experience

• Director of Sports and Entertainment Management and Lecturer, 2007-Present
• Director of Business Development, Management Instructor, University of Colorado Denver, 2004 - 2007
• Visiting Assistant Professor, University of Colorado Denver, 2002 – 2004
• Graduate Program Director, Global Marketing Communication and Advertising Program, Emerson College, 2001 – 2002
• Assistant Professor of Management Communication, Emerson College, 1999 – 2002
• Instructor, Organization Studies Group, MIT, 1998 – 1999
• Instructor & Course Coordinator, Undergraduate Writing Initiative, MIT, 1997 – 1998
• Teaching Assistant, Organization Studies Group, MIT, 1994 – 1999
• Research Assistant, Center for Coordination Science, MIT, 1992 – 1994
• Doctoral Candidate, Organization Studies Group, MIT, 1992 – 1999

Professional Experience

• Project Manager, JM Perry Corporation, a management consulting firm, 1990 – 1992

Education

• Ph.D. Organization Studies, MIT, Sloan School of Management
• B.A. Psychology, University of California at Santa Barbara

• UC Denver Study Abroad Course Development Grant, 2009
• UC Denver Business School Faculty Development Grant, 2009
• Emerson College Research Grant, $1,000. Travel award to Australia for research, 2002
• Emerson College Faculty Advancement Grant, $3,800. One course buy-out, 2000 – 2001
• MIT, Doctoral Fellowship Award. Tuition and Stipend, 1992 - 1999
• NSF Grant, Proposal #9653732 Developing a communication intensive undergraduate program in science and engineering. Sponsorship for teaching experimental curricula. Teaching Stipend, 1997 - 1998
• ABCD - Above and Beyond the Call of Duty - Award, Academy of Management, OMT division, highest quality review of submitted papers, 1997
• W. Wilson Fellowship Award. Tuition and Stipend, 1996 - 1997
• Pacific Rim Scholarship, 1989

Professional Associations

• Academy of Management
• National Association for Sports Management
• European Association of Sports Management

Refereed Publications

• 2002 Guild, W. L. Relative importance of stakeholders: Analyzing speech acts in a layoff. Journal of Organizational Behavior 23: 837-852.

Publications in Refereed Symposia Proceedings

• 2000 Guild, W. L. Exceeding customer expectations every time: The consequences of customized service rhetoric at a ski resort. In Cherry Combes, David Grant, Tom Keenoy, and Cliff Oswick, Eds., Organization Discourse: Word-views, Work-views and World-views. Proceedings of the 4th International Conference on Organizational Discourse. KMPC, The Management Centre, King’s College, University of London.
• 1996 Guild, W. L. Reading the customer. Proceedings of the 14th Annual Standing Conference on Organizational Symbolism.

Book Chapters

• 2005 Guild, W. L. & Joyce M. L. Surviving in the Shadow of the Hollywood Studios: A Study of the Australian Film Industry. In J. Lampel, J. Shamsie & T. Lant, Eds., The Business of Culture: Strategic Perspectives on Entertainment & Media. New York: Lawrence Erlbaum Associates.
• 1999 Using categories to provide customized service: Meanings created in ski resort subcultures. In Richard A. Goodwin, Ed., Modern Organizations and Emerging Conundrums: Exploring the Postindustrial Subculture of the Third Millennium. San Francisco, CA: Lexington Books

Non-Refereed Publications

• 1993 Revisiting a groupware implementation. Research report. Supervised by Wanda Orlikowski. Sponsored by the Center for Coordination Science.

Conference Presentations

• 2010 Managing Internal Stakeholders' Support of Major Sponsorships. Paper presented at the European Sports Management Association Conference, Prague, Czech Republic.
• 2009 Global Sports and Entertainment Business. Keynote Presentation. Inaugural Sports and Entertainment Business Conference. Sripatum University, Bangkok, Thailand.
• 2003 New lessons from an old school: Contextualizing ideas from American Pragmatism and the Chicago School of Sociology. Paper presented at The Organization Science Winter Conference, Steamboat Springs, Colorado.
• 2002 “Break out” Australian films: Australian producers’ views of how the demands of art and commerce are successfully kept in balance. Paper presented at The Davis Conference on Qualitative Research, Davis, California.
• 2002 Reading the industry: How Australian film producers’ product orientation shapes their interpretations of their market niche. Paper presented at The Organization Science Winter Conference, Steamboat Springs, Colorado.
• 2001 The life cycle of management rhetoric in an organization. Paper presented at The Academy of Management Conference, Professional Development Workshop on Organization on Studying Organizational Discourse, Washington D.C.
• 2001 The (re)production of discursive legitimacy and management/employee relations though speech acts about a layoff at a ski resort. Paper presented at The 51st Annual Conference of the International Communication Association, Washington D.C.
• 2001 Teaching students to negotiate with cultural sensitivity: The case of the bequest of Teotihuacan murals to the Fine Arts Museums of San Francisco. Paper presented at The 6th Annual PRISM (Perspectives on Race, Identity, Sexuality and Multiculturalism) Conference, Emerson College, Boston, MA.
• 2000 Getting work done at a ski resort: Exploring how identity links to forms of authority buttressing work accomplishment. Symposium chaired and paper presented in an OMT symposium entitled ‘The organizational consequences of individual identity processes: Empirical studies from action and discourse analytic perspectives.’ The Academy of Management Conference, Toronto, Canada.
• 2000 “Exceeding customer expectations every time:” The consequences of customized service rhetoric at a ski resort. Paper presented at The 4th International Conference on Organizational Discourse, London, England.
• 1999 Creating order in chaos: Organizational practices during high season at a ski resort. An interactive/experiential session and panel presentation organized for The Organization Science Winter Conference, Keystone, Colorado.
• 1998 Bottom lines: Shareholder value and customer service at a ski resort. Symposium chaired and paper presented in a joint symposium sponsored by MOC, OCIS, & OMT, entitled ‘Language, legitimacy, and organizational action.’ The Academy of Management Conference, San Diego, CA.
• 1996 Reading the customer: Service encounters at a ski resort. Presented at The 14th Annual Standing Conference on Organizational Symbolism, Los Angeles, CA.

Invited Presentations

• 2002 Leisure’s labor: How work gets done at a California ski resort. Invited speaker. Management Research Seminar Series, The Business School at the University of Colorado at Denver.
• 2001 Cognitive styles and collaborative work. Invited training workshop leader. Irma S. Mann Strategic Marketing, Inc., Boston, MA.
• 2001 Using international business negotiation role plays. Invited speaker, panel presentation. Strategies for Teaching International Negotiation Conference, CIBER, Fuqua School of Business, Duke University.
• 2000 Oral presentations for engineers: Pitching your proposal. Guest speaker. Course 1: Civil and Environmental Engineering Graduate Seminar, MIT.
• 2000 Using international business negotiation role plays. Invited speaker, panel presentation. Strategies for Teaching International Negotiation Conference, CIBER, Fuqua School of Business, Duke University.
• 2000 Oral presentations for MIT student ambassadors. Workshop guest speaker. MIT.
• 2000 Communication in and around organizations. Symposium Chair. Organization Theory Division, ASAC-IFSAM 2000, Montreal, Canada.
• 2000 Beyond rationality. Symposium discussant. Organization Theory Division, ASAC-IFSAM 2000, Montreal, Canada.
• 1999 Order, authority, and identity: A comparative study of ski patrollers and lift operators at a California ski resort. Invited speaker. Organization Studies Group Research Seminar Series, Sloan School of Management, MIT.
• 1999 Oral presentations for engineers: Pitching your proposal. Guest speaker. Course 1: Civil and Environmental Engineering Graduate Seminar, MIT.
• 1998 Creating employment opportunities in academia. Invited speaker. Women Doctoral Students in Business Conference, Harvard Business School, MA.
• 1997 Instant culture, just add snow. Invited speaker. Organization Studies Group Research Seminar Series, Sloan School of Management, MIT.