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Brand Identity Standards

Brand Identity Standards


 

Web Identity Guidelines


Web Identity Standards

University Web Services maintains a guide for development and design of university websites. Please consult the Web Identity Standards when creating or maintaining your site.

Website Mastheads

Online communications are quickly becoming the primary method our audience searches or and finds information. A co​nsistent primary identifier – or masthead image – for our websites ensures clear in immediate visual reinforcement of our brand.

The following guidelines apply for website mastheads:

  • Mastheads must appear at the very top of every university webpage.
  • Mastheads must follow the official university format. Custom masthead designs (including logos, backgrounds or typography) are not allowed.
  • Mastheads may not be resized or altered in any way.

If you are a site owner or developer currently building a new university website—or if you have a change to an existing site that impacts the masthead area—please​​​​​ contact brand@ucdenver.edu to request a masthead image. ​​​​​​​​

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