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Brand & Identity System

Every organization is built upon a set of core values and beliefs that guide its overall mission. A distinct and memorable brand is an efficient and effective way to convey those values and beliefs—both internally and to the outside world.

As part of the University of Colorado system, our university maintains separate brand identites and strategies for University of Colorado Denver and University of Colorado Anschutz Medical Campus. This works to ensure that our campus communications—regardless of source—serve to support and differentiate our campus brands from those of our sister CU campuses, as well as our competitors and the general marketplace.

Through the efforts of a multitude of individuals, these strategies increase the awareness, clarity and efficiency of our communications and marketing efforts. Used consistently, these systems help to build, sustain and enhance our reputation—locally, nationally and throughout the world. ​​​


This site is managed by University Communications. For questions, suggestions or more information on branding, contact us at

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