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Brand and Identity System

Brand and Identity System


Brand & Identity System

Every organization is built upon a set of core values and beliefs that guide its overall mission. A distinct and memorable brand is an efficient and effective way to convey those values and beliefs—both internally and to the outside world.


Through the efforts of a multitude of individuals, our brand and identity system have been developed to increase the awareness, clarity and efficiency of both University of Colorado Denver and University of Colorado Anschutz Medical Campus communications and marketing efforts.


Used consistently, these systems help to build, sustain and enhance our reputation—locally, nationally and throughout the world. ​​​


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This site is managed by University Communications. For questions, suggestions or more information on branding, contact us at brand@ucdenver.edu


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University of Colorado Denver

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