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Brand Identity Standards

Brand Identity Standards


Core Identity

Our core identity elements are the foundation of our identity system, and provide a clear link to the University of Colorado masterbrand. As such, they are considered static elements; immovable, unchangeable and static across all communications and expressions.

Our core identity includes:

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Consistent and proper use of the university name in all internal and external communications serves to build awareness and recognition on a local, regional and international scale.

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Our logo – whether being used at the university, college, department or unit level – is our primary visual identifier and source of recognition.



Typography is an essential part of our personality, and helps to unify our materials and promote familiarity and awareness.

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Primary Colors

Shared throughout the University of Colorado system, our primary university colors impart a sense of heritage, pride and gravitas to all visual expressions.

University of Colorado Denver

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