Teaching & Innovation Blog

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In higher education, the need for market data to support academic planning and related decisions is paramount.  As departments, schools and colleges make decisions about which aspects of their programs to grow, which skills to emphasize in their marketing assets, what microcredential programs would be of interest to learners, or which local businesses might be interested in partnerships, market data can contribute to more informed and confident decision-making. Of course, the market intelligence team here in the TIPS Division can help provide data for these decisions.  As a CU Denver faculty or staff member, we also have access to many resources through our own Auraria Library. 

Here are a few of our favorites:

Business Source Premier is one of the leading databases for scholarly business research, and can be a valuable tool for informing decisions about academic programs.  Through its keyword search, industry trends can be explored through such publications as market reports and industry profiles (both of which are available filters).  If information about a specific company is of interest, this source also provides access to standard-formatted company profiles.

IBIS World Industry Research Reports provides access to in-depth industry data, often in easily accessible data dashboards.   The reports provide such information as revenue growth, external drivers of the market, employment trends, and major players in the field at the national level. 

Statista is another valuable tool for examining market and consumer data.  Information from industries around the globe are consolidated through this tool.  Examples of data include global market trends, industry-specific insights, and economic data such as historical and forecasted growth in revenue.  Additionally, the information provided is often presented using easy-to-understand infographics and data viz. 

We are fortunate here at CU Denver to have access to such a valuable resource as the Auraria Library.  We encourage our faculty and staff to explore these resources to inform programmatic decision making.  The team here at TIPS is also an available resource.  Please reach out to schedule a meeting with us.