In addition to the campus logo, CU Anschutz deploys a number of alternative marks and logos for special cases and circumstances. Contact University Communications for guidance on its uses.
In select cases, CU Anschutz schools, colleges and units may require further differentiation from the campus logo or campus signature. These cases are rare and require advance approval from University Communications.
When approved for use, unit signatures follow a standardized design and architecture, shown below. Per CU Administrative Policy Statement 2025, custom logos or graphic marks are not permitted for campus, school or unit identification.
Sub-unit example (with optional parent affiliation)
Use of the campus signature should be limited to cases where:
A communication, event or initiative is co-managed by multiple CU campuses
When CU Anschutz's campus logo may not be viable or appropriate, due to available imprint size, target audience, etc.
In all other respects, school and unit logos follow the same guidelines as the CU Anschutz campus logo.
Campus and unit signatures are available in the following color options, with the full-color version as the preferred format. In cases where the full-color version may not be applicable – for example, black-and-white collateral, single-color embroidery, etc. – a single-color (white or black) version may be used.
color reverse (preferred)
In order to ensure legibility, the campus signature must never appear smaller than the sizes below:
0.5" tall for print or physical media
40 pixels tall for online or digital media
Clear space must always surround the campus signature, to improve visual impact and ensure legibility.
The minimum acceptable clear space is equal to the height of the CU icon as it appears in the campus signature.
The Colorado School of Public Health is a unique and collaborative partnership between the University of Colorado Anschutz Medical Campus, Colorado State University and the University of Northern Colorado. As such, it deploys a unique brand and identity system.
University of Colorado Medicine (formerly University Physicians, Inc.) provides business operations and administrative support to a multi-specialty group practice of CU School of Medicine faculty physicians and clinical health care providers.
As a patient-focused organization, it deploys a slightly altered version of the University of Colorado logo architecture.
In all other respects, the CU Medicine signature follows the same guidelines for usage as other campus and unit signatures, including available configurations, color options, clear space, minimum size and improper logo usage.
For detailed usage guidelines and access to approved logo artwork, contact CU Medicine.
The University of Colorado manages over 3,000 clinics and patient-focused operations, located both on and off campus. These units may deploy a slightly altered version of the University of Colorado logo architecture, to better serve their patient audiences.
On-campus clinics and patient-focused operations follow the standard logo guidelines for design and use. See school and unit signatures for more information.
on-campus clinic logo example
To prevent location-based audience confusion, off-campus clinics and patient-focused operations follow the standard logo guidelines, but do not include the campus name in their logo signature.
off-campus clinic logo example
In all other respects, CU clinic signatures follow the same guidelines for use as other campus and unit signatures, including available configurations, color options, clear space, minimum size and improper logo use.
The University of Colorado system uses two versions of its seal: the official seal, with our official creed displayed in Greek; and the commercial seal, with our creed displayed in English. Use of both is strictly limited and subject to the approval processes outlined below.
The official seal is reserved for diplomas, official transcripts, records and admissions documents; legal agreements and contracts; and certification of CU Board of Regents actions.
It is also used on the president’s chain of office, the university mace, commencement programs, regent regalia and Board of Regents publications and associated collateral.
Use of the official seal for purposes other than those described above is expressly prohibited and requires formal approval from the Director of Board Operations.
The commercial seal has limited application and is used primarily for approved signage and podiums, as well as select merchandise and promotional items. It may not be used on university stationery (business cards, letterhead, envelopes), marketing collateral, advertising, web pages, electronic applications, general signage, vehicles or apparel.