Logo

 

As the primary visual identifier for CU Anschutz, the campus logo – also known as the campus signature – must be used on all forms of communication, whenever and wherever the university is being represented.

Thoughtful and consistent application of the campus logo strengthens recognition for CU Anschutz, helps build a more unified brand and connects us to the University of Colorado system.

 


 

Logo anatomy

brand_anatomy_AMC

The campus logo unites two elements in an intentional and fixed arrangement:

  • The CU icon is comprised of the gold, stylized letters “C” and “U” over a field of black. This graphic is shared across the entire University of Colorado system and used by all CU campuses, schools and units.
  • The wordmark is a custom letterform used in conjunction with the CU icon. Together, these elements appear as a single graphic element and may not be altered, replaced or retyped in any way.


 



Configurations

The campus logo is available in three configurations: standard, single-line and condensed.

 

CU Anschutz logo - standard

Standard configuration

 

CU Anschutz logo - single line

Single-line configuration

 

 

CU Anschutz logo - condensed

Condensed configuration


 

 

Color options

The full-color campus logo is the preferred format and should be used whenever possible. In cases where a full-color logo may not be applicable – for example, black-and-white collateral, single-color embroidery, etc. – a single-color (white or black) version may be used.

logo - color reverse

Reverse color (preferred)

logo - full color

Full color

 

logo - 1-color black

1-color white

 

logo - 1-color gold

1-color white

 

 

 


 

Minimum size

In order to ensure legibility, the campus signature must not appear smaller than the sizes below:

  • 0.5" tall for print or physical media
  • 40 pixels tall for online or digital media

CU Anschutz logo - minimum size

Clear space

Clear space must always surround the campus logo, to improve visual impact and ensure legibility.

The minimum acceptable clear space is equal to the height of the CU icon as it appears in the campus logo.

brand_clearSpace01_AMC

 

 


Improper logo use

The campus logo is a registered trademark and cannot be altered in any way. Always use the approved official artwork to maintain consistency and retain the integrity of the CU Anschutz identity.

The following examples are not permitted under any circumstances.

brandLogo_noStretch_DEN

Do not stretch, condense or distort the logo.

 

brandLogo_noRetype_DEN

Do not replace or retype logo wordmarks.

 

brandLogo_noReposition_DEN

Do not alter, reposition or rescale the logo elements.

 

brandLogo_noAdd_AMC

Do not add text or graphics to the logo.

 

brandLogo_noRecolor_DEN

Do not change the colors of the logo.

 

brandLogo_noWatermarks_DEN copy

Do not place multiple CU logos in the same design area.

 

brandLogo_noWatermarks_DEN

Do not use the CU icon or logo as a watermark, background graphic or repeating pattern.

 

brandLogo_noEffects_DEN

Do not add strokes, drop shadows, gradients, additional styling or visual effects.

 

Brand quick reference

Logo downloads

The .ZIP files below contain CU Anschutz logo artwork in its approved configurations. Click the "Download" button to save to your device.