As the primary visual identifier for CU Anschutz, the campus logo – also known as the campus signature – must be used on all forms of communication, whenever and wherever the university is being represented.
Thoughtful and consistent application of the campus logo strengthens recognition for CU Anschutz, helps build a more unified brand and connects us to the University of Colorado system.
The campus logo unites two elements in an intentional and fixed arrangement:
The campus logo is available in three configurations: standard, single-line and condensed.
The full-color campus logo is the preferred format and should be used whenever possible. In cases where a full-color logo may not be applicable – for example, black-and-white collateral, single-color embroidery, etc. – a single-color (white or black) version may be used.
Reverse color (preferred)
In order to ensure legibility, the campus signature must not appear smaller than the sizes below:
Clear space must always surround the campus logo, to improve visual impact and ensure legibility.
The minimum acceptable clear space is equal to the height of the CU icon as it appears in the campus logo.
The campus logo is a registered trademark and cannot be altered in any way. Always use the approved official artwork to maintain consistency and retain the integrity of the CU Anschutz identity.
The following examples are not permitted under any circumstances.
Do not stretch, condense or distort the logo.
Do not replace or retype logo wordmarks.
Do not alter, reposition or rescale the logo elements.
Do not add text or graphics to the logo.
Do not change the colors of the logo.
Do not place multiple CU logos in the same design area.
Do not use the CU icon or logo as a watermark, background graphic or repeating pattern.
Do not add strokes, drop shadows, gradients, additional styling or visual effects.
The .ZIP files below contain CU Anschutz logo artwork in its approved configurations. Click the "Download" button to save to your device.