Co-branding

A small number of entities at the university operate under the auspices of, or in conjunction with, external entities such as agencies of the federal government. Those that do may be granted use of the external entity’s logo in conjunction with the university logo, as approved by the Brand Identity Standards Board.

 

coBrand_AMC

 

Co-branded logos follow a standardized format, with the co-branded entity or organization's icon appearing between the CU icon and wordmark. All co-branded logo artwork is created, managed and maintained by University Communications.

Eligibility requirements

In order to receive a co-branding exemption, the following requirements must be met:

  • Entity must have a permanent contractual connection establishing them as a joint entity between the university and an external entity or be a university institute that has been approved by the Board of Regents.
  • Entity must detail why the inclusion or use of a custom logo or mark will benefit their business objectives more than using the standard CU identity system.
  • Entity must receive a written recommendation from its chancellor.
  • The Brand Identity Standards Board must approve a co-branding exemption.

Use guidelines

Upon approval of a co-branding exemption, the co-branded logo may be used under the following circumstances:

  • Approved co-branded logos may only be employed by those groups that meet requirements and have received approval from the Brand Identity Standards Board and the CU president.
  • Approved co-branded logos may be used for marketing, communications and promotional purposes.
  • Approved co-branded logos can be used with or without an accompanying wordmark identifying the entity.
  • Approved co-branded logos may be used on university business cards or letterhead.
  • In all other aspects, co-branded logos follow the same usage guidelines as standard university logo signatures.

For more information about co-branding, please contact University Communications.