Brand messages

CU Anschutz's messages tell our story and set us apart. We speak and write in ways that support our mission. We use practical, focused language to express who we are.

Key messages

CU Anschutz's key messages help direct and focus our communications.

Research improves, enhances and informs patient care.

  • Our professors are practicing clinicians and researchers who, along with their students, bring advances in the lab directly to the clinic, improving patient care and outcomes.
  • Our researchers turn innovations into business opportunities and new products, boosting the economy and elevating the quality of health care.
  • Our scientific research yields discoveries that contribute new information about the nature and treatment of disease to the rest of the world.

Collaboration creates better outcomes.

  • Physicians and scientists from multiple disciplines work together to provide the most comprehensive treatment. 
  • One size does not fit all, so we are dedicated to personalized medicine. Through sophisticated diagnoses and testing, our physicians create effective treatment plans for individuals.
  • Our reputation for excellence attracts the best and brightest physicians, scientists and students from around the world, ensuring a level of patient care that is second to none.

Community service activates our mission as a medical campus.

  • We improve the health of Colorado’s underserved and vulnerable populations through community partnerships, managing local clinics and clinical outreach.
  • Connecting our health care experts to the community with civic engagement, public health initiatives and educational opportunities for students of all ages.
  • Serving as a key economic engine for the state by generating 22,000 jobs and $2.6 billion a year.  

Elevator pitch

The University of Colorado Anschutz Medical Campus is the only comprehensive academic health sciences center in Colorado, the largest academic health center in the Rocky Mountain region and one of the newest education, research and patient care facilities in the world.

Home to 21,000 employees, more than 4,000 degree-seeking students and two nationally recognized hospitals that handle 1.7 million patient visits each year, CU Anschutz trains the health sciences workforce of the future and fuels the economy.

CU Anschutz features schools of medicine, pharmacy, dental medicine and public health, a college of nursing and a graduate school. All interconnected, these organizations collaboratively improve the quality of patient care they deliver, research they conduct, and health professionals they train.